Host:David LewisCEO & FounderDemandGen International, Inc.

Guests:Ran GishriVP of MarketingLeadspace

Amnon MishorFounder and VP ProductsLeadspace

THE NEXT BIG THING… LEADSPACE: THE LEAD SOURCING REVOLUTION!

About Us

• Founded by former army intelligence officers

• Experts in analysis of big unstructured data

• Funding from top-tier VC firms

• Offices in CA and Israel

Select Customers

Finding “The One” (And Then Many More Like It)

o Information in lead databases is inaccurateo Many of the leads are simply irrelevanto And how do you find good new ones?…

Marketing Automation & CRM

Ideal Buyer Targeting

The Social WebOnline Contact

Databases

Our Social Lead Targeting Engine: Quality + Relevancy

End-to-End Solution for All Lead Data Needs

Inbound Outbound

Mar

ketin

gSa

les

Real-time lead enrichment,Targeted nurturing

Targeted lists on-demand,Social engagement

Account prospecting,sales intelligence

Lead intelligence& expansion

Ideal Customer Analytics

Using Leadspace in Marketing and Sales

Analyze Customers to Model

Ideal Buyer Profile

Generate Lists, Enhance Leads,

Prospect

Measure Results and Tune Ideal

Buyer Profile

2

31

x2 Response Rate

x3 Conversion Rate

x2 Velocity

The Business Value of Great Lead Quality

Propensity Model25% optimization

Lead Segmentation

70% match rate

Social Validation

92% accuracy

Auto-Qualification and Segmentation Drive Conversion Rates for Marketo Users

Leads come in from the website or a list upload

Name, Email, Company, …

Basic lead information is instantly sent to Leadspace

Company relevancy rank Individual relevancy rank Enriched company data – employees, revenue, … Enriched individual data – email, phone, job

functions, tools, social profile, …

Leadspace returns relevancy rank and enriched data for engagement and segmentation

1.

2.

3.

Event/program leadsWeb form

Qualified?

DEMO

Confidential

Ideal Buyer Profile Analytics

On-Demand Account Prospecting

Live cross-verified lead data “Pandora-like” feedback

Relevant professional activities

True role and job functions

Accurate company data

Social profilesCross-verified contact information

Confidential

Targeted Lists

Profile based targeting on-demand

Fresh, accurate and segmented lead data

Unique company indicators

Supports CRM dupe check

Intelligent “Quality vs Quantity” trade-off

Easy export to CRM

Confidential

Leadspace Salesforce Panel

Confidential 14

Lead Analytics

Group Number of leads in group

THANK YOU!

WWW.LEADSPACE.COM