The Network Science Behind‘Working Like a Network’Christian BuckleyBeezy

• CMO for Beezy• Office Server and Services MVP since 2012• Organizer SharePoint Saturday Redmond +6 others• Author, Blogger and Public Speaker• Involved in social technology space since late 1990’s• Hard core LoTR geek• Massive music collection (80’s new wave, techno, indie)

Christian Buckley

People are more engaged the

more “social” their organization

and their systems become

What does Microsoft mean when they say we should ‘Work Like a Network’?

We’ll come back to that question…

SharePoint Growth & Evolution

SharePoint Releases Metadata

Content

Collaboration has evolved

What have we learned?

“Collaboration” and “Social” are synonymous

Different teams gravitate toward different tools, different collaboration approaches

The next generation of employees

expect social to be ubiquitous

Collaboration is about finding the right “fit”

Mobility has become business-critical

Employees are better at self-monitoring than we thought

at self-

We need to try things, iterate, and innovate

The power of social is not about the technology at all

Success = People + Culture

People Process Technology

Ok, we got all that.

Now, why ‘Work Like a Network’?

It’s all about leveraging the

“network effect”

http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/

http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/

http://observer.com/2015/08/the-no-1-predictor-of-career-success-according-to-network-science/

In an article by Forbes contributor Michael Simmons (Why Being the Most Connected is a Vanity Metric), he shares some further insights from Ron Burt:A key insight from network science is the power of brokering, the act of

moving information from one group to another. Burt explains, “What a broker does is make a sticky information market more fluid. Great ideas will never move if we wait for them to be spoken in the same language.”Network brokers (i.e. – connectors) have three advantages:

• Breadth. They pull their information from diverse clusters.• Timing. While they may not be the first to hear information, they

are first to introduce information to another cluster.• Translation. They develop skills in translating one group’s

knowledge into another’s insight.Combined these three advantages give an individual an overall vision advantage to see, create, and take advantage of opportunities.

What does social look like in your organization?

Let’s see some examples(a rare Christian Buckley demo)

THERE ARE FOURCOLLABORATION“TRUTHS”• The traditional intranet has

failed• The standalone ESN is dead• Real work happens between

the workloads• Culture directs communication

Social Drives Productivity Social interaction adds context, creates metadata Metadata drives search, content and task

aggregation, and it enables most of the new features within SharePoint and other collaboration platforms.

Social interactions expand intelligence through the Graph

It also powers discovery (serendipity) Productivity improves human interaction with our

systems and data, and provides that “social fabric” to help our technology better fit within our team and corporate culture

Networking is a Human Behavior

CULTURE IS KEY

“Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012

http://amzn.to/2f32HME http://amzn.to/2fz8UnJ http://amzn.to/2f2Zqgo

Christian BuckleyChief Marketing Officerand Office Servers and Services MVP

cbuck@beezy.net@buckleyplanet/IN/ChristianBuckley

Thank you!