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The Modern Campfire - a practical guide to storytelling
@seancoleman
Monday, 21 October 13
WHY A CAMPFIRE?*
*nothing beats a good metaphorMonday, 21 October 13
WHY A CAMPFIRE?*
• Someone has to build it.
*nothing beats a good metaphorMonday, 21 October 13
WHY A CAMPFIRE?*
• Someone has to build it.
• There are those who poke it to make it bigger or
brighter and there are those who just enjoy it.
*nothing beats a good metaphorMonday, 21 October 13
WHY A CAMPFIRE?*
• Someone has to build it.
• There are those who poke it to make it bigger or
brighter and there are those who just enjoy it.
• If it is a good fire, none of us can take our eyes
off it.
*nothing beats a good metaphorMonday, 21 October 13
WHY A CAMPFIRE?*
• Someone has to build it.
• There are those who poke it to make it bigger or
brighter and there are those who just enjoy it.
• If it is a good fire, none of us can take our eyes
off it.
• If we light it badly, it will go out.
*nothing beats a good metaphorMonday, 21 October 13
WHY A CAMPFIRE?*
• Someone has to build it.
• There are those who poke it to make it bigger or
brighter and there are those who just enjoy it.
• If it is a good fire, none of us can take our eyes
off it.
• If we light it badly, it will go out.
• If we don’t feed it, it will go out.
*nothing beats a good metaphorMonday, 21 October 13
WHY A CAMPFIRE?*
• Someone has to build it.
• There are those who poke it to make it bigger or
brighter and there are those who just enjoy it.
• If it is a good fire, none of us can take our eyes
off it.
• If we light it badly, it will go out.
• If we don’t feed it, it will go out.
• If we just leave it, it could quickly get out of
control and burn the whole place down.
*nothing beats a good metaphorMonday, 21 October 13
WHY A CAMPFIRE?*
• Someone has to build it.
• There are those who poke it to make it bigger or
brighter and there are those who just enjoy it.
• If it is a good fire, none of us can take our eyes
off it.
• If we light it badly, it will go out.
• If we don’t feed it, it will go out.
• If we just leave it, it could quickly get out of
control and burn the whole place down.
• It gives us a place to sit and share stories and
experiences.*nothing beats a good metaphor
Monday, 21 October 13
WHY A CAMPFIRE?*
• Someone has to build it.
• There are those who poke it to make it bigger or
brighter and there are those who just enjoy it.
• If it is a good fire, none of us can take our eyes
off it.
• If we light it badly, it will go out.
• If we don’t feed it, it will go out.
• If we just leave it, it could quickly get out of
control and burn the whole place down.
• It gives us a place to sit and share stories and
experiences.*nothing beats a good metaphor
• There’s always some dick who ruins it by playing guitar.
Monday, 21 October 13
*the world can be a very confusing p lace
SOME DEFINITIONS*
Monday, 21 October 13
sto·ry [stohr-ee]noun
*the world can be a very confusing p lace
SOME DEFINITIONS*
Monday, 21 October 13
sto·ry [stohr-ee]noun
1. a narrative, either true or fictitious, designed to interest, amuse, or instruct.
*the world can be a very confusing p lace
SOME DEFINITIONS*
Monday, 21 October 13
sto·ry [stohr-ee]noun
1. a narrative, either true or fictitious, designed to interest, amuse, or instruct.
2. a complete horizontal section of a building, having one continuous or practically continuous floor.
*the world can be a very confusing p lace
SOME DEFINITIONS*
Monday, 21 October 13
sto·ry [stohr-ee]noun
1. a narrative, either true or fictitious, designed to interest, amuse, or instruct.
2. a complete horizontal section of a building, having one continuous or practically continuous floor.
*the world can be a very confusing p lace
storyteller [ˈstɔːrɪˌtɛlə]noun
SOME DEFINITIONS*
Monday, 21 October 13
sto·ry [stohr-ee]noun
1. a narrative, either true or fictitious, designed to interest, amuse, or instruct.
2. a complete horizontal section of a building, having one continuous or practically continuous floor.
*the world can be a very confusing p lace
storyteller [ˈstɔːrɪˌtɛlə]noun
1. a person who tells stories
SOME DEFINITIONS*
Monday, 21 October 13
sto·ry [stohr-ee]noun
1. a narrative, either true or fictitious, designed to interest, amuse, or instruct.
2. a complete horizontal section of a building, having one continuous or practically continuous floor.
*the world can be a very confusing p lace
storyteller [ˈstɔːrɪˌtɛlə]noun
1. a person who tells stories
2. (informal) a liar
SOME DEFINITIONS*
Monday, 21 October 13
SOME DEFINITIONS*
*the world can be a very confusing p lace
Monday, 21 October 13
transmedia [tranz-mee-dee-uh]adj
SOME DEFINITIONS*
*the world can be a very confusing p lace
Monday, 21 October 13
transmedia [tranz-mee-dee-uh]adj
SOME DEFINITIONS*
*the world can be a very confusing p lace
Monday, 21 October 13
OUR BRAINS ARE WIRED FOR NARRATIVE CONSTRUCTION*
*when it comes to the way we appreciate stories, our brains don’t segregate media or platforms
Monday, 21 October 13
FOR SALE. WEDDING DRESS. NEVER WORN.
Monday, 21 October 13
FOR SALE. WEDDING DRESS. NEVER WORN.
Monday, 21 October 13
FOR SALE. WEDDING DRESS. NEVER WORN.
Monday, 21 October 13
FOR SALE. WEDDING DRESS. NEVER WORN.
Monday, 21 October 13
FOR SALE. WEDDING DRESS. NEVER WORN.
Monday, 21 October 13
FOR SALE. WEDDING DRESS. NEVER WORN.
Monday, 21 October 13
FOR SALE. WEDDING DRESS. NEVER WORN.
Monday, 21 October 13
STORIES MAKE US HUMAN
Monday, 21 October 13
STORIES MAKE US HUMAN
Monday, 21 October 13
STORIES MAKE US HUMAN
Monday, 21 October 13
STORIES MAKE US HUMAN
Monday, 21 October 13
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
RULE # 1 - KNOW YOUR STORY*
What are you trying to say?
Monday, 21 October 13
RULE # 1 - KNOW YOUR STORY*
What are you trying to say?
Who is speaking?
Monday, 21 October 13
RULE # 1 - KNOW YOUR STORY*
What are you trying to say?
Who is speaking?
Who are you speaking to?
Monday, 21 October 13
RULE # 1 - KNOW YOUR STORY*
What are you trying to say?
Who is speaking?
Who are you speaking to?
How are you going to say it?
Monday, 21 October 13
RULE # 1 - KNOW YOUR STORY*
What are you trying to say?
Who is speaking?
Who are you speaking to?
How are you going to say it?
Really?
Monday, 21 October 13
what are you trying to say?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
what are you trying to say?RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
what are you trying to say?RULE # 1 - KNOW YOUR STORY*
a clear theme that you can curate around
Monday, 21 October 13
what are you trying to say?RULE # 1 - KNOW YOUR STORY*
a clear theme that you can curate around
http://www.pictorymag.com
Monday, 21 October 13
what are you trying to say?RULE # 1 - KNOW YOUR STORY*
a clear theme that you can curate around
http://www.pictorymag.com
Monday, 21 October 13
what are you trying to say?RULE # 1 - KNOW YOUR STORY*
a clear theme that you can curate around
http://www.pictorymag.com
Monday, 21 October 13
what are you trying to say?RULE # 1 - KNOW YOUR STORY*
a clear theme that you can curate around
http://www.pictorymag.com
Monday, 21 October 13
what are you trying to say?RULE # 1 - KNOW YOUR STORY*
a clear theme that you can curate around
http://dearphotograph.com/
Monday, 21 October 13
what are you trying to say?RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
what are you trying to say?RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO IS SPEAKING?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO IS SPEAKING?RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO IS SPEAKING?
Who is your central character and what is their voice?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO IS SPEAKING?
Who is your central character and what is their voice?
Are they the best guide for your audience?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO IS SPEAKING?
Who is your central character and what is their voice?
Are they the best guide for your audience?
Be consistent
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO IS SPEAKING?RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
tv documentary web documentary
tv film graphic novel
LINEAR INTERACTIVE
FACT
FICTION
Monday, 21 October 13
WHO IS SPEAKING?RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO IS SPEAKING?RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO ARE YOU SPEAKING TO?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO ARE YOU SPEAKING TO?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO ARE YOU SPEAKING TO?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO ARE YOU SPEAKING TO?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO ARE YOU SPEAKING TO?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
WHO ARE YOU SPEAKING TO?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
HOW ARE YOU GOING TO SAY IT?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
HOW ARE YOU GOING TO SAY IT?RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
HOW ARE YOU GOING TO SAY IT?
Really?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
HOW ARE YOU GOING TO SAY IT?Really?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
Don’t make your audience work too hard
HOW ARE YOU GOING TO SAY IT?Really?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
Cheap, Deep or Mainstream - pick two
Don’t make your audience work too hard
HOW ARE YOU GOING TO SAY IT?Really?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
HOW ARE YOU GOING TO SAY IT?Really?
RULE # 1 - KNOW YOUR STORY*
Monday, 21 October 13
HINDSIGHT IS ALWAYS 20:20Kirill
Drama Series (10 Episodes)
Website Hub
Adventure Game
Video blogs
Web Series (Video, Audio, Blogs)
Participation Drama
Hidden Clues
Codes
Additional Websites
Audio Recordings
Full length Film
Monday, 21 October 13
HINDSIGHT IS ALWAYS 20:20
Monday, 21 October 13
HINDSIGHT IS ALWAYS 20:20
Monday, 21 October 13
HINDSIGHT IS ALWAYS 20:20
Monday, 21 October 13
Kirill
Layer 1: News Articles and Blogs - establishing character
Vivienne Villars, Journalist, begins her investigation into the theory that the LHC could cause a wormhole. She immediately finds herself in the centre of a heated online debate with other bloggers. She writes a number of other articles for MSN channels - Cars of the Future, The problem with modern movie heroes, What we will be wearing in 2020, Making Time to Travel - all of which serve to bring new followers to her blog. She is the light-touch science blogger with an eye on the sensational headline.
Monday, 21 October 13
Layer 2: Talking to real people - Blogger outreach (and research)
Things we knew
They are geeks We are geeks*
about our audience about ourselves
They are mostly male We are all male, mostly*
*apart from Tara, but she’s Australian. Same difference
They are Sci-Fi fans We are Sci-Fi fans*
Some of them dress up Some of us dress up*
They’re generally cynical We’re completely cynical*
They’re hard to get on side We need them to be on side †
† how the f*$# do we do that?
Kirill
Monday, 21 October 13
Layer 3: The background
Nomi website launches
**********FOR IMMEDIATE ATTENTION - ALL NOMI EMPLOYEES************
To: ALL (Nomi Solutions Worldwide; Web-Actel Intexx; R-Tronetel Computing)
Re: Removal of Gregory Boyle as CEO, Nomi International PLEASE NOTE AND FORWARD TO ALL NOMI ASSOCIATES AND SUBSIDIARIES IMMEDIATELY – ACTION ALL INSTRUCTIONS THOROUGHLY As of 31st October 2008 Nomi International’s Chief Executive Officer, Gregory Boyle, is no longer working for the Nomi Group. Gregory Boyle was at the forefront of Nomi’s significant growth in the last decade and his legacy will remain for many more years in the future. His expansive knowledge of the international and domestic markets allowed the Nomi Group to establish itself as the world’s premier energy solutions conglomerate. The future of NOMI is now in the hands of an experienced and ambitious syndicate, with a board of directors who are commited to continuing this growth year on year. It is their wish to remain anonymous for the short-term future and it is therefore IMPERATIVE that ANY enquiries from external sources are forwarded DIRECTLY and IMMEDIATELY to Jennifer Samuelson (ext. 2600). This is a matter of the UPMOST IMPORTANCE. The reputation of The Nomi Group is constantly in the spotlight from certain members of the national and international press. Treat ALL enquiries, no matter how apparently trivial, as CONFIDENTIAL and DO NOT respond personally.
ANY BREACH OF THE ABOVE WILL BE CONSIDERED GROSS MISCONDUCT
Kirill
Monday, 21 October 13
Layer 3: The background
CCTV and conspiracy news
Kirill
Monday, 21 October 13
Layer 3: The background
CCTV and conspiracy news
Kirill
Monday, 21 October 13
Layer 3: The background
Echoes in time
Kirill
Monday, 21 October 13
Layer 3: The background
Echoes in time
Kirill
Monday, 21 October 13
Layer 4: Full blast Official Website Launches
Drama Series on air
Web series begins broadcasting on MSN,facebook and youtube
4 week live schedule
Episodes
Blogs
Clues
Vlogs
Websites
Kirill
Monday, 21 October 13
Layer 5: The plot thickens
Staff at Nomi disappear
*Audience tells her not to go
Audience “accidentally” gets sent email chain
Nomi request to meet Viv*
Kirill makes contact - who is he
All leading to a thrilling....
Kirill
Monday, 21 October 13
anti-climax*
*humph!Monday, 21 October 13
90%
90%90%90%90%90%
9%
1%
Content
Monday, 21 October 13
90%
90%90%90%90%90%
9%
1%
Content
90%
9%
1%
Audience
Monday, 21 October 13
90%
90%90%90%90%90%
9%
1%
Content
90%
9%
1%
Audience
Monday, 21 October 13
90%
90%90%90%90%90%
9%
1%
Content
90%
9%
1%
Audience
Monday, 21 October 13
• Where does the story start? Where and how is it continued?
• Does it need to start in a single place? Or is it possible to retell an opening “chapter” from a different
character’s perspective, or go back and add a prequel?
• How do I know which medium comes next as I “read” the story—or does the story need to be told in
a linear sequence? Can the audience dip into it at different points of their own choosing?
• Can you expand on backstories, or tangential histories? What about adding incidents that fill in gaps
in the existing narrative?
• How are similar bits of information or story elements expressed in different media?
• Why is a particular medium used to convey a certain section of the story? What can one medium
accomplish that another can’t?
• How do all media components complement one another and provide a richer audience experience?
• How does the overall experience immerse the audience in a story?
Monday, 21 October 13
Monday, 21 October 13
thanks*
*no, really.
@seancoleman
Monday, 21 October 13