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India’s healthcare system is ripe for innovation. Over 75% of healthcare costs paid out-of-pocket create a consumer driven market capable of rapid change. Using technology to enable greater access to care at a lower price point is critical
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© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 1
Telco-led transformation of healthcare
service delivery in India
The mHealth
Case in India
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 2
The mHealth Case in
India
HIGHLIGHTS
India’s healthcare system is ripe for innovation.
Over 75% of healthcare costs paid out-of-
pocket create a consumer driven market
capable of rapid change. Using technology
to enable greater access to care at a lower
price point is critical
The paper presents the opportunities for mHealth
adoption in rural and urban markets, and
explores the role that telcos can play in the
delivery of mHealth services in India
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 3
What is mHealth and its different levels?
Information service
Enabling service
Transformative
service
The lowest tier of
mHealth services
One way
communication or
messenger –board
style question and
answer services.
Lacks interaction
and personalization
Share information
between patients and
healthcare providers
They start to function
as substitutes for
traditional care
Includes tele-
consultation, SMS
prescription etc
Bridges gap from
enabling services to
transformative services
when objective
healthcare data can be
collected.
Mostly limited to health
care data which is
limited to diabetics and
cardio-vascular
diseases
mHealth is the delivery of healthcare services or information with a mobile
phone. In India, the low internet penetration rates and high mobile usage is
bound to spur more mHealth services rather than eHealth (online)
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 4
Consumers with low mobile spending are price conscious and are either unable or
unwilling to pay for high-cost, facility-based private healthcare.
Individuals with lower monthly mobile spending are significantly more likely to believe
that mHealth services is easier to use than the services they are currently receiving.
The Appetite for mHealth in India
mHealth has potential to
fill the gaps in the
system by providing
expanded access at a
lower cost.
Figure 1: mHealth Awareness and Usage Levels
Source: Wipro and IAMAI Study, 2012
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 5
Key drivers and Barriers of mhealth in India
KEY BARRIERS
Security and privacy of healthcare
information is always a concern. And
apart from complexity, willingness
to pay and a lack of value are often
cited as barriers KEY DRIVERS
mHealth serves as a convenient
way to access high quality
information, save costs and
improve health management
mHealth Barriers
Source: Wipro and IAMAI Study, 2012
mHealth Drivers
Source: Wipro and IAMAI Study, 2012
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 6
Rural Health: Expanding Access in a One-to-Many Approach
• Rural areas face the biggest shortages of healthcare capacity in India. mHealth has the
potential to supply cost-effective care to rural India
• For mHealth to succeed in rural areas a combination of human resources, improving
supply chains, providing micro-insurance and using low-bandwidth applications are needed
Human Health
Enabler
a competent
individual willing to
invest in a phone
and the required
accessories
Supply Chain
Improvement
Medical supply and
purchasing
capabilities can be
expanded via
mobile enablement
Micro
Insurance
Low cost plans can
provide basic
diagnostic & care
services while
remaining affordable
Technology
The rural mHealth
market will continue
to grow with
consumer demand,
technology adoption
and infrastructure
improvement
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 7
Urban Care: Providing Transformational mHealth Monitoring Services
• Urban individuals, especially those in higher income brackets, present a completely
different market opportunity
• Convenience and the best quality of care outweigh cost for this segment
Services that showcase partnerships between respected
healthcare providers and technology-enabling
organizations are likely to increase the perceived value
At the highest level of value-add and cost, 24/7 monitoring
could be conducted
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 8
The Telco mHealth Opportunity in India
Guaranteeing Quality of Service
To encourage mHealth adoption, telcos will need to deliver assured,
affordable connectivity, especially in rural areas where connectivity is sparse.
Providing Hosted Infrastructure Services
To reduce capital costs, telcos can offer infrastructure resources on a cloud-
based pay-per-use model
Delivering Managed Security Services
They can help address data security concerns cost-effectively by providing
managed security services
Managing Integration Complexity
They can also leverage their ownership of network and IT assets to own end-
to-end system integration and service delivery
With their vast customer reach and access to network and infrastructure resources, telcos
can play a critical role in the delivery of mHealth services
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 9
Conclusion
mHealth can potentially transform the healthcare landscape in India by
improving healthcare access for the vast underserved rural markets and
enhance patient care for urban consumers. However, rural and urban
markets in India have distinct requirements and need different adoption
strategies along with a pivoting role played by telcos.
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 10
For more details please visit the link below:
http://www.wipro.com/documents/the-mHealth-case-in-India.pdf
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 11
Wipro set up the Council for Industry Research, comprised of domain
and technology experts from the organization, to address the needs of
customers. It specifically surveys innovative strategies that will help
customers gain competitive advantage in the market. The Council, in
collaboration with leading academic institutions and industry bodies,
studies market trends to help equip organizations with insights to
facilitate their IT and business strategies.
For more information on the Research Council visit
www.wipro.com/insights or mail [email protected]
About Wipro Council for Industry Research
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 12
About Wipro Technologies
Wipro Ltd. (NYSE:WIT) is a leading Information
Technology, Consulting and Outsourcing company
that delivers solutions to enable its clients do
business better. Wipro delivers winning business
outcomes through its deep industry experience and
a 360 degree view of "Business through
Technology"; helping clients create successful and
adaptive businesses. A company recognized
globally for its comprehensive portfolio of services,
a practitioner's approach to delivering innovation
and an organization wide commitment to
sustainability; Wipro has over 140,000 employees
and clients across 57 countries.
For more information, please visit www.wipro.com
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 13
Thank You ©Wipro Limited, 2013. All rights reserved.
For more information visit www.wipro.com
No part of this document may be reproduced in
whole or in part without the written permission of the
authors.
Wipro is not liable for any business outcome based
on the views presented in this document. For specific
implementation clients should take advise from their
client engagement manager.