Using Facebook for NGOs

www.techsoup-romania.org/lpw

Data

www.techsoup-romania.org/lpw

In June 2010: 253,360 new users joined in Romania- Coming in 3rd in the world for adoption for the month

In July 2010: 1,555,360 total number of users in Romania

July 21, 2010: 500 million total users worldwide

Page vs Group

www.techsoup-romania.org/lpw

Pages and Groups:• Creation requires having an individual/personal account first

• You can share admin access with other users’ personal accounts

• Includes photos, comments, discussion, etc.

• Updates appear in news feed

• Can associate events

Page vs Group

www.techsoup-romania.org/lpw

Pages:• Administrators receive stat reports called “insights”

• Can add applications to the Page

• Can include “favorites”

Why use a page? Could be right if you:

• Have a membership on Facebook

• Have engaging content or topics to share

• Want to customize the branding and functionality

Page vs Group

www.techsoup-romania.org/lpw

Groups:• Admins and managers of the Group are visible

• Can message all members directly

Why use a Group? It might be right if you:

• Have a more engaged group/membership

• Don’t need extra functionality

Creating a Page

Creating a Page

Adding a Tab

Adding Events

Adding an Application

Adding an Application

Editing Applications

Creating a Landing Page

Why do it?• Welcome visitors, introduce your work/staff

• Highlight important actions or content

• Ensure people understand your Page/organization

How do use it?

• Share short bio of staff member using the Page

• Share “rules of engagement” for the Page

• Invite visitors to take specific actions

Content for Pages

What to do with your Page?

• What kinds of content do your members already like to create/share?

• What content is already on your website or of interest to your work?

• Remember the strengths of Facebook:• Conversation• Power of networks• Gateway to more action

• Remember the elements of social media:• Personal, real people• Normal language, not press releases• Real time, happening right now

Creating a Group

Facebook Connect

What is Facebook Connect?

• Can use it for alternative login on other websites

• Can include personal information and content on other websites

• Transfer “friend” connections to other platforms

• Privacy and other actions apply on any other site you have connected

• Facebook Connect for Drupal, CiviCRM, Wordpress and many others

Creating Campaigns

Where to start

• Goals – what do you want to accomplish?

• Objectives – how will you know if you are successful?

• Messages – the message will impact your tools?

Creating Campaigns

Creating Content

• What will encourage others to join in/contribute/participate?

• What will help you make impact or accomplish your goals?

• What content is most compelling to someone who has already taken action, donated, or supported your work? • Sustaining participation is key.

• What else is going on?• News and events• Other organizations or campaigns• Political, cultural or social issues

Creating Campaigns

Creating Campaigns

Creating Campaigns

Creating Campaigns

Your Examples

Group Discussion

• What are you currently working on?

• What are the goals of your organization and how do they relate to the goals of the campaign?

• What content do you have already have, what do you want to create?

• What else is going on?• News and events• Other organizations or campaigns• Political, cultural or social issues