The Latest in Association Technology

The Latest in Association Technology

ANA Leadership Development DayOctober 31, 2008

Agenda

• Setting the Stage

• Practical Tips You Can Use Now

• Real-World Examples You Can Adapt

• What’s Next?

• Resource List

Setting the Stage

Setting the Stage

Compare.com Site Usage

How Associations Should Respond

• Enable access/involvement how and whenmembers want it

• Experiment

• Research, research, research...and use the data!

Practical Tips: LogMeIn

Practical Tips: delicious

Practical Tips: Google Reader

Practical Tips: YouSendIt

Practical Tips: TinyURL

Practical Tips: Google...

Practical Tips: Google Docs

Practical Tips: 5 second test

Real World: Social Media Marketing

Source: www.beingpeterkim.com

Real World: Facebook

Facebook Page vs. Group

Real World: LinkedIn

Real World: LinkedIn

Collaborate & communicate with:• file sharing• project management• project management• business trips

Real World: Twitter

Real World: Twitter

Real World: Blogs

Real-world: Blogs

Real World: Blogs

Real World: You Tube

Real World: YouTube

Real World: Wikis

Real World: Wikis

Real World: Community

MyIBATMyIBATwww.ibat.org

Real World: Community

Newsfeed

PollPoll

What’s Next…When Did We Start Trusting Strangers?

What’s Next…When Did We Start Trusting Strangers?

What’s Next: Mobile Site Access

Mobile Site Access

Software as a ServiceSaaS

• Application is hosted as a service provided to customers across the Internt

• Rent instead of own• Rent instead of own• Examples: Hotmail, Salesforce

Gilbert’s Principles of Social Media Strategy

• Don't Take It Personally• Tell the Truth• Make Their Job Easy• Make Their Job Easy• Be a Useful Source• Prioritize Your Efforts

http://tinyurl.com/3onryn

Resource List

• www.pewinternet.org• www.facebook.com• www.linkedin.com• www.bloglines.com

• www.memberfuse.com(used on IBAT.org site)

• www.asaecenter.org/wiki• www.rims.org• www.bloglines.com

• www.delicious.com• http://tinyurl.com/646zcz(Universal McCann report)

• www.rims.org• www.ibat.org• http://blogs.asaecenter.org• www.higherlogic.com(used on rims.org website)• www.myamphi.com(used on ANA NurseSpace)

• www.associationsocialmedia.com• www.onlinemarketerblog.com• www.readwriteweb.com• www.compare.com• www.compare.com• www.beingpeterkim.com/2008/09/ive-been-

thinki.html• www.gilbertcenter.org• www.hcplive.com/mdnglive/Nurses_Notes• www.fivesecondtest.com

Thank You!• Download this presentation athttp://www.distilledlogic.net/resources/presentations.html

• Contact me at 202/320-3060 or [email protected]