21
THE KING & UNCLE SAM linkbuilding for your WordPress website

The King & Uncle Sam

Embed Size (px)

DESCRIPTION

Slides for Rebecca Haden's Wordcamp Kansas City 2012 presentation

Citation preview

Page 1: The King & Uncle Sam

THE KING & UNCLE SAMlinkbuilding for your WordPress website

Page 2: The King & Uncle Sam

DIFFERENT WEBSITES: DIFFERENT STRATEGIES

Uncle Sam’s More of the King

Page 3: The King & Uncle Sam

WE’RE #4?!

Page 4: The King & Uncle Sam

ALL WEBSITES NEED LINKBUILDING

Links are a vote of confidence for search

engines.

Links can send traffic.

Links can increase authority.

Page 5: The King & Uncle Sam

EVERYTHING SHOULD BE AS SIMPLE AS POSSIBLE, BUT NO SIMPLER. -EINSTEIN

Page 6: The King & Uncle Sam

THE BASIC PROCESS IS THE SAME…

Page 7: The King & Uncle Sam

WORDPRESS OFFERS ADVANTAGES.

Content is king, and WP is all about content.

Settings make some things easy.

Plugins give more control.

Widgets give more options.

Page 8: The King & Uncle Sam

CONTENT IS KINGDifferent websites… different strategies

Page 9: The King & Uncle Sam

REGULAR, QUALITY BLOGGING

Page 10: The King & Uncle Sam

HIGHLY TARGETED ARTICLE

Page 11: The King & Uncle Sam

USE YOUR SETTINGS

Use Permalinks settings to create easy URLs.

Allow trackbacks and pingbacks.

Check your privacy settings.

Page 12: The King & Uncle Sam

PLUGINS GIVE YOU MORE CONTROL…

Page 13: The King & Uncle Sam

…AND CAN SAVE TIME…

Page 14: The King & Uncle Sam

…BUT THEY’RE NOT MAGIC

Page 15: The King & Uncle Sam

“LINKBUILDING” PLUGINS ARE FOR INTERNAL LINKS

Page 16: The King & Uncle Sam

INTERNAL LINKING PLUGINS

NRelate Broken Link Checker Internal Link Builder Linkbox Inserter (Ultimate SEO)

(…still not magic)

Page 17: The King & Uncle Sam

ENCOURAGE SHARING

Page 18: The King & Uncle Sam

INTEGRATE SOCIAL MEDIA FOR NATURAL LINKS

Page 19: The King & Uncle Sam

DON’T FORGET THE WIDGETS

Create category feeds with a text.

Use a blogroll. Others may reciprocate.

Use social media widgets.

Create custom text widgets.

Page 20: The King & Uncle Sam

REMEMBER WHEN YOU POST…

Use Title Edit if you need to improve your

title.

“Link to existing content” for fast internal

links.

Use Categories and Tags.

Send trackbacks and pingbacks.

Page 21: The King & Uncle Sam

HADEN INTERACTIVEwww.HadenInteractive.com

[email protected]