The International Ecotourism Society (TIES) Sponsorship Menu

The International Ecotourism Society Uniting Conservation, Communities and Sustainable Travel

Sponsorship Menu

| IDEAS + OPPORTUNITIES + SOLUTIONS SPONSORSHIP MENU

The International Ecotourism Society (TIES)

About TIES Membership

Global Reach TIES is a non-profit membership association committed to promoting responsible tourism practices

that benefit conservation and communities. TIES' global network represents members from over 100

countries, leading the vital efforts to make tourism more sustainable. www.ecotourism.org

Engage. Through an

international network of members, TIES engages and connects communities, providing quality networking and professional development opportunities.

Empower. Sharing

knowledge and empowering stakeholders, TIES offers education and capacity building tools for professionals and communities.

Inspire. TIES works

to mainstream sustainability in tourism by driving lasting change in the industry, uniting conservation, communities and sustainable travel.

600

Active Members from 100+ countries

45,000

Unique Monthly Visitors on www.ecotourism.org

5,000

Unique Monthly Visitors on www.ecotourism conference.org

30,000 Email Subscription Base (Consumers and Industry Professionals)

30 National and Regional Ecotourism Associations Representing Key Stakeholders around the World

13,000 Followers on Facebook and Twitter

Who Are TIES Members? • National and regional ecotourism associations (e.g. Costa Rica Ecotourism Chamber, Ecotourism

Australia, Ecotourism Norway, Japan Ecolodge Association) • Leading ecotourism and responsible travel operators (e.g. Adventure Life, G Adventures,

International Expeditions, O.A.R.S., Global Vision International, WildChina) • Ecolodges, eco-friendly hotels and green accommodations (e.g. Araras Pantanal Ecolodge, Coppola

Resorts, Clayoquot Wilderness Resort, Kakadu Culture Camp, Lapa Rios Ecolodge) • Service providers (e.g. Cayuga Sustainable Hospitality, Expedition Project Management, Green Team) • Destinations (e.g. Botswana Tourism Board, Chumbe Island Coral Park, Visit California) • NGOs (e.g. Global Exchange, National Park Conservation Association, Rainforest Alliance) • Professionals: academics, consultants, conservation professionals, journalists, sustainability experts.

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Representing various industry segments and fields of expertise, TIES’ global network of professionals

and travelers offers an effective way to remain current in ecotourism and sustainable tourism, and

an opportunity to play a role in shaping the future of tourism. www.ecotourism.org/membership

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TIES Annual Conference: ESTC

The Ecotourism and Sustainable Tourism Conference (ESTC) brings together innovative minds from across the industry to discuss practical ideas and solutions that inspire positive changes. With over 30 eye-opening sessions and 400+ industry experts, the ESTC sets the platform for ongoing dialogue to advance sustainability goals for the global tourism industry. www.ecotourismconference.org

2012 DATES September 17-19, 2012

HOST DESTINATION Monterey, California, USA

Building Knowledge

The ESTC sessions feature dynamic presentations and engaging discussions that offer eye-opening insights into the latest on sustainable tourism business strategies and practical solutions.

Networking

The ESTC is the meeting place for tourism industry trend-setters. Enjoy unparalleled networking opportunities, and be among the leaders who are spearheading innovation and change in tourism.

Bringing together hundreds of leaders and experts from across the industry, the ESTC promotes strategic partnerships that effectively address today’s social, environmental and economic challenges.

Working Together

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http://www.ecotourismconference.org/


Who Are ESTC Attendees? From the founder of the world's largest adventure travel company to the general manager of the nation's leading green hotel, to the Mayor of America’s most sustainable city… From best-selling authors to sustainable business heroes, conservation champions, carbon offsetting game changers, and adventure gurus… The ESTC has attracted a wide spectrum of industry pioneers and influencers sharing innovative ideas and inspiring solutions.

Stakeholder Types

Tour Operator Accommodation Supplier & Service

Provider

NGO Media Destination Government Organization

Academic

14% 9% 23% 7% 11% 17% 13% 6%

ESTC Conference Data

Attendees Countries Represented

Unique Visitors on ESTC Website

400+ 25+ 50K+

ESTC Attendee Demographics

Where Do ESTC Attendees Come From?

Participant Snapshot

Academics: George Washington U., King Saud University, San Francisco State University | Accommodations: Lapa Rios Ecolodge, Hostelling International, Double Tree Portland | Destinations: Botswana Tourism Board, Canadian Tourism Commission , Mexico Tourism Board | Government Organizations: Indian Forest Service, USFWS, Zanzibar Tourist Corporation | Media: National Geographic Traveler, Taking the Kids™, Washington Post | NGOs: Basecamp Foundation, Conservation International, Rainforest Alliance | Suppliers & Service Providers: Adventure Media, LLC., Green Team, Patagonia, Inc. | Tour Operators: G Adventures, GVI, Virgin Holidays

ESTC attendee profile: www.ecotourismconference.org/attendee-profile

40+ Exhibitors

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http://www.ecotourismconference.org/attendee-profile




Your Sponsorship ROI: Exposure, Recognition, Relationships

Marketing Advantage As a sponsor, you will enjoy a distinct marketing advantage and significant exposure due to TIES global reach and active presence in the tourism industry worldwide. You will have the opportunity to market your destination, company or product through Ecotourism.org, one of the most accessed websites in the fields of ecotourism and sustainable tourism, and TIES newsletters (over 30,000 subscribers representing both travel consumers and industry professionals), as well as various marketing venues associated with TIES annual conference, the Ecotourism and Sustainable Tourism Conference (ESTC).

Brand Recognition Through the various communications and promotion platforms that TIES offers, sponsors will have the opportunity to positively increase their brand recognition among green and sustainability-conscious consumers and ecotourism and sustainable tourism industry decision-makers. By aligning your brand with the opinion leaders, trend setters and influencers of the global tourism industry, you will not only showcase your efforts and achievements, but also make a lasting impression about your commitment to conservation, communities and sustainable travel.

Prospects & Relationships Becoming a TIES sponsor means accessing tangible and intangible benefits beyond online publicity or event promotion. We are eager to collaborate with you to share your stories with the world, and be part of your ongoing efforts to cultivate prospects and build lasting relationships that will enhance your initiatives in ecotourism and sustainable tourism. Furthermore, becoming a TIES sponsor means you join a worldwide network of industry leaders who are driving change in global tourism, and we enthusiastically welcome the opportunity to work with you to increase your reach by identifying relevant connections and investing in mutually-beneficial relationships.

Our Promise: Sponsorship Opportunities Beyond Ads and Logos Become a TIES sponsor and leverage the marketing power of one of the fastest-growing segments of the global tourism industry. TIES sponsorship offers significant marketing benefits and unique opportunities to play an active role in the fields of ecotourism and sustainable tourism. While this Sponsorship Package provides you with an overview of available sponsorship opportunities and potential benefits, our team is ready to work with you to discuss your specific needs and goals, in order to customize your sponsorship experience and ensure best results. Contact us with your questions and ideas: Ferdinand Weps, TIES Director of Membership and Operations, Email: [email protected], Phone: +1 202.506.5033 x11

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Ecotourism & Sustainable Tourism Market

© Sarah Henderson

Increasingly, today’s savvy travel consumers are demanding environmentally conscious and socially responsible options – without, of course, compromising on quality. The destinations and businesses that have successfully captured this critical shift are those embracing sustainability as an important market driver. Sustainability in tourism is no longer a buzz word to watch out for; it’s a proven strategy with a distinct set of challenges and an unlimited array of opportunities to stay ahead in the ever-growing, ever-changing world of travel, hospitality and tourism.

Of “green conscious” travelers said they are likely to choose companies that actively

contributed to conservation or community development projects.

(CMI Green, 2010)

90%

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Countries around the world have completed or ongoing LEED (Leadership in Energy and

Environmental Design) projects. (USGBC, 2011)

3 in 5

States in the United States have green lodging certification

programs. (Green Lodging News, 2010)

65 million US households support geotourism,

or “tourism that sustains or enhances the geographical character

of a place”. (National Geographic Center for Sustainable Destinations, 2010)

1/3 Of Canadian business travelers

surveyed said hotels’ environmental certification is

important when booking (Hotel Association of Canada,

2010)

20-40% Of all International tourists have interest in some form of wildlife

watching. (SNV, 2010)

Are you investing in sustainability practices? Here are a few reasons why your competitors, partners, and customers care – and why you should, too.

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Expedition

Sponsorship $28,000

Adventure

Sponsorship $14,000

Voyage

Sponsorship $7,000

Journey

Sponsorship $3,500

The International Ecotourism Society (TIES) – Ecotourism.org

Logo/Link on TIES Homepage

(45,000+ unique monthly hits) Yes Yes

Ad or Featured Story in TIES Newsletter

(30,000+ subscribers)

Yes

(up to 6 issues/year)

Yes

(up to 2 issues/year)

TIES Membership (*See page 1) Yes Yes Yes Yes

Ecotourism and Sustainable Tourism Conference (ESTC) – Ecotourismconference.org

Custom On-site Benefits

(*See following pages for details) Evening Program Lunch | Breakfast

Carbon Offset | Green

Conference | Market Outing |

Networking Lounge

Coffee Break | Wi-Fi | Prize Draw

Exclusive Press Release Yes

Logo/Link on ESTC Homepage

(5,000+ unique monthly hits) Yes Yes

Logo/Link Displayed on ESTC Website

Sidebar as Major Sponsor Yes

Logo/Link on ESTC Website Yes Yes Yes Yes

Listing in ESTC eNews

(15,000+ industry professionals) Yes Yes Yes Yes

Opportunity for Customized Social Media

Promotion Yes Yes

Complimentary Exhibit Booth

(*See page 11) Premium Double Booth Preferred Double Booth Preferred Standard Booth Standard Booth

Logo on On-Site Conference Signage

(displayed in high traffic areas) Yes Yes Yes Yes

Logo on Plenary Session Screens Yes Yes

Logo on Breakout Session Screens Yes Yes Yes Yes

Print Program Ad Space Full Page Half Page Quarter Page

Complimentary Registration Badges 8 4 2 1

Sponsorship Opportunities: Overview *We will work with you to tailor your sponsorship package to ensure best results. Please contact us to discuss in detail.

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| IDEAS + OPPORTUNITIES + SOLUTIONS SPONSORSHIP MENU 8

Evening Programs

Included in Your Expedition Sponsor Benefits Are:

› 15 Minute Presentation: Opportunity to present your initiatives and stewardship in the industry during the evening program. › 5-10 Minute Video: Opportunity to show a video highlighting your destination/business/product as part of your sponsor address at the evening program. › Presentation or Cultural Performance: Opportunity to provide a speaker, multimedia presentation or cultural performance. *Must be approved by TIES in order to ensure relevance to the event. › Sponsor Recognition: The Evening Program title will feature Sponsor’s name, and Sponsor’s name and logo will be displayed prominently during the event. › Banners, Displays: Additional signage, provided by the sponsor, can be displayed at the evening program. › Gifts, Product Samples: Free product samples or promotional giveaways (e.g. travel gear, holiday package), provided by the sponsor, can be distributed at the evening program. › Customized F&B Theme: Opportunity to serve specialty, destination-specific, or theme-based foods and beverages at the evening program. *Not included in sponsorship fee, all additional items must be covered by the sponsor.

*Please note: Sponsorship includes local sales tax, service charge, food, non-alcoholic beverages, and one alcoholic beverage (beer and wine) per attendee. Additional specialty food items or beverages can be added at a special rate. Audiovisual is provided by TIES.

Details of Custom ESTC Expedition Sponsorship Benefits

Maximize your exposure during the ESTC by being in the spotlight at one of the evening social programs, where all attendees will gather to eat, drink and mingle. Make a lasting impression by creating a memorable evening program experience with customized promotion, and be part of the highlight of the conference that many delegates will remember the event by!

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Evening Program Sponsor US$28,000


Lunch (Two Sponsors) Lunch Sponsor US$14,000

› 10 minute presentation › 5-10 minute video › Sponsor name in Lunch title › Prominent display of sponsor’s name and logo › Additional signage, provided by the sponsor, can be displayed during lunch. › Free product samples or promotional giveaways, provided by the sponsor, can be distributed during lunch.

Details of Custom ESTC Adventure Sponsorship Benefits

Details of Custom ESTC Adventure Sponsorship Benefits

Breakfast (Two Sponsors)

› 10 minute presentation › 5-10 minute video › Sponsor name in Breakfast title › Prominent display of sponsor’s name and logo › Additional signage, provided by the sponsor, can be displayed during breakfast. › Free product samples or promotional giveaways, provided by the sponsor, can be distributed during breakfast.

Showcase your destination, product or initiatives in front of all ESTC attendees during one of the breakfast programs.

Breakfast Sponsor US$14,000

Showcase your destination, product or initiatives in front of all ESTC attendees during one of the lunch programs.

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Details of Custom ESTC

Voyage Sponsorship Benefits

Networking Lounge (One Sponsor)

› Networking Lounge named after the Sponsor. › Signage at Networking Lounge to highlight Sponsor’s support. › Mentioned by TIES representative as Networking Lounge Sponsor during one general session. › Opportunity to distribute promotional materials at the Networking Lounge. *Must be approved by TIES. › Opportunity to reserve an exhibit booth adjacent to Networking Lounge.

Enhance your presence by helping enhance everyone’s networking experiences! Networking Lounge is open to all attendees throughout the conference days.

Networking Lounge Sponsor US$7,000

Market Outing (One Sponsor)

› Customized card highlighting the Sponsor, to be distributed to each conference attendee with the cash to spend at the market. › Mentioned by TIES representative as Market Outing Sponsor during one general session. *Special card for Market Outing, with customized message by Sponsor, will be printed by TIES at no additional cost. *The card (front & back – 4 color) will be printed on 100% recycled paper with soy-based ink to underline Sponsor’s commitment to environmental responsibility.

Treat all conference attendees to a unique local culinary highlight: Old Monterey Marketplace. Each attendee will receive cash to spend at the market, with a customized message by the Sponsor.

Market Outing Sponsor US$7,000

Become the preferred carbon offset provider, and promote your offset service to ESTC delegates.

Carbon Offset (One Sponsor) Carbon Offset Sponsor US$7,000

› Sponsor’s carbon calculator featured on the Travel page of the ESTC website. › Link to the Calculator in the confirmation email to all registered attendees. › Mentioned by TIES representative as Carbon Offset Sponsor during one general session.

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Green Conference (One Sponsor)

› Listed as the Green Conference Sponsor on ESTC website and print program. › Signage at Registration Desk highlighting Sponsor’s contribution to greening the conference. › Mentioned by TIES representative as Green Conference Sponsor during one general session. › Mentioned by TIES representative as part of greening efforts (e.g. local/recycled product purchase, green resource management).

Green Conference Sponsor US$7,000

Be part of TIES efforts to reduce the footprint of the conference and receive great exposure at the event!


Coffee Break (Five Sponsors)

› Prominent display of sponsor’s name and logo at coffee stations. › Additional signage, provided by Sponsor, can be displayed during coffee break. › Sponsor’s name listed in online conference program next to selected coffee break. › Opportunity to highlight a prize giveaway during the coffee break, winner’s name to be displayed at the Sponsor’s exhibit booth.

Increase your visibility at the ESTC by offering a fun addition to one of the coffee breaks during the conference, which play a key part in attendees’ networking experiences.

Details of Custom ESTC

Journey Sponsorship Benefits

Coffee Break Sponsor US$3,500

› Customized card highlighting the Sponsor, to be distributed to each conference attendee at registration. *Wi-Fi access card, with customized message by Sponsor, will be printed by TIES at no additional cost. *The card (front & back – 4 color) will be printed on 100% recycled paper with soy-based ink to underline Sponsor’s commitment to environmental responsibility.

The Wi-Fi Internet Sponsor will be prominently highlighted through a customized card with Wi-Fi access code for conference attendees.

Wi-Fi Internet (One Sponsor) Wi-Fi Internet Sponsor US$3,500

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Prize Draw (One Sponsor) Prize Draw Sponsor US$3,500

Showcase your destination or company by offering a fun prize draw at the ESTC!

› Opportunity to highlight a prize giveaway (e.g. airfare, holiday package, travel gear) during one of the conference functions. › Promotional materials to be used as part of the prize draw (e.g. customized entry form), provided by Sponsor, can be distributed. *Must be approved by TIES. › Winner’s name to be displayed at the Sponsor’s exhibit booth.


ESTC Exhibit Package

› One (1) standard exhibit booth (upgrade available). › One (1) complimentary full-conference registration badge. › Listing on the Exhibition page of the ESTC website. › Acknowledgment on Thank-You page of print conference program. › Complimentary one-year TIES membership. › Great exposure during exhibit hours and networking functions.

Showcase your brand as a sustainability leader and a forward-thinking company at the ESTC Exhibition, and increase your visibility among industry movers and shakers! All ESTC sponsors (Expedition, Adventure, Voyage and Journey levels) receive complimentary exhibit booths. The ESTC Exhibition hours are scheduled to both optimize exposure for exhibitors, and to help you achieve the best ROI by actively participating in the conference program.

Benefits for Exhibitors

Reserve Your Exhibit Booth

If you’re interested in reserving an exhibit booth at the ESTC, either as part of your sponsorship package or as a stand-alone exhibit package (booth only), we are happy to assist with your questions. Please contact us to set up a time to discuss the ESTC Exhibition opportunities in detail: Ferdinand Weps, TIES Director of Membership and Operations, [email protected], +1 202.506.5033 x11. *Please note that most of the Premium and Preferred booths, in most prominent locations, are reserved for Expedition, Adventure and Voyage-level sponsors.

ESTC Exhibit Package

Starting at US$1,295

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ESTC Exhibition Booth US$1,295 (standard)


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Additional Partnership Opportunities

ecoDestinations The ecoDestinations program features various destinations and themes to highlight best practice examples of ecotourism, inspiring project stories, responsible travel tips, and volunteer opportunities. These stories and information will be posted on TIES website, blog, and social media channels. www.ecotourism.org/ecodestinations

Featured Destination Sponsorship: Starting at US$4,000 Benefits: Featured ecoDestination articles published on TIES website and newsletter, highlighting best ecotourism stories from your destination. Banner ads, social media promotion, and other customized marketing opportunities.

TIES workshops, organized in collaboration with destination partners, aim to strengthen opportunities for stakeholders to benefit from sustainable tourism, and to empower tourism professionals to make a positive impact, as well as achieving revenue goals and business priorities. www.ecotourism.org/workshops

Workshops

Workshop Co-Host Sponsorship: US$7,500 (1/2 day), US$10,000 - US$15,000 per day. Benefits: Professional training program tailored to the specific needs of your group, with an emphasis on practical skills and tangible actions. Consultation with TIES experts before, during and after the workshop. Access to TIES member resources.

Research & Publications From consumer trends to industry needs, TIES offers professional services to develop reports, manuals and guidelines, and publications on critical issues around sustainability in tourism. Our team of experts will work with you to form customized approaches to each project in order to maximize results. www.ecotourism.org/projects

Research Project Sponsorship: To be customized based on project scope. Benefits: Expert advice on your specific research needs and access to TIES resources to assist with the development of the project. Recognition in TIES reports and publications as a key project partner and contributor.

Please contact us for more information on these opportunities: Ferdinand Weps, TIES Director of Membership & Operations, [email protected], +1 202.506.5033 x11.

http://www.ecotourism.org/ecodestinations





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Photo by troyHD.com

For questions and to discuss individual sponsorship plans, please email Ferdinand Weps, Director of Membership and Operations, at [email protected] or call +1 202 506 5033 x11. The International Ecotourism Society (TIES) www.ecotourism.org

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The International Ecotourism Society (TIES) Sponsorship Menu