Presentation for the Childrens Centre and Extended Schools conference (24/06/08). Focuses on the need for the public sector to provide quality information to citizens to support them in the choices they make.
Citation preview
1. The Information Challenge National Childrens Centre and
Extended Schools Show 24 thJune 2008 Mark Cheverton Managing
Director, Opportunity Links
2. About Opportunity Links
We believe that people should have access to quality
information to empower and support them in the choices they
make.
3.
Whats the policy context?
4. Policy
Childcare Act 2006, section 12;
the Information Duty
The Government aims to ensure that all parents have access to
high quality, accurate and timely information high quality accurate
information can help parents support their children in achieving
all of the outcomes set out in Every Child Matters Section 12
guidance (2008)
5. Policy
Section 507B, Education Act 1996
The green paperYouth Mattersmade clear that taking part in
sports, constructive activities in clubs, groups or classes and
volunteering during the teenage years has a positive impact on
outcomes in later life Research into participation in positive
activities clearly indicates that alack of informationon activities
and facilitiesis a key reason behind non-participation amongst
young people. -Guidance on publicising positive activities
(2006)
6. Policy
Childrens Plan (2007)
Families are the bedrock of society and the place for nurturing
happy, capable and resilient children. In our consultation, parents
made it clear that they would like better and more flexible
information and support that reflects the lives they
lead[parents]want information, advice and support to beeasily
accessible and available when they need it.
7.
So where do parents want to get their information?
8. Delivery Channels
Front-line workers
Childrens Centres
Extended Schools
Local Authority Call Centres
Self-service (websites / kiosks etc)
Family Information Services
Peer-to-peer
3 rdSector
Libraries
9. Challenges for multi-channel delivery
Fragmentation
Multi-agency
Coverage
Consistency
Assurance
Security
Currency
Access
Integrity
Duplication
Validation
Accuracy
Usability
Utility
Completeness
Comprehensible
National & Local Integration
10. Some models that work
One-stop-shop
Outreach
Referral
Information hub
11. New Technology
Every Parent Matters (2007)
We know that there is a vast store of information available for
parents, but its volume and fragmented nature can make it difficult
for parents to find what they need when they need it enabling
parents to access information when it is convenient to them.New
technology can help with this and we know that many parents across
the social classes use the internet.
12.
Dont worry, use the Internet!
13. The Intergenerational Challenge
For most adults:
The Internet is a broadcast medium; a library to be mined for
information
Search is king, take-up is hard
For digital natives:
The Internet is a social medium; information is
peer-to-peer
To be found, information must go to the users
14. A Glimpse of the Future
From:
A web of pages; based on isolated information repositories
To:
A web of information; an aggregate web of connected data
sources and services
Paraphrasing Tom Coates of Yahoo!
15. Summary
The challenges:
Independent policy initiatives
Numerous delivery channels
Multi-agency environment
New technology
16. Summary
Recommendations:
Integrate the agendas
Leverage the Internet to deliver unified information across
delivery channels
Work with other public sector and third sector partners
Participate in national infrastructure such as Parent Know
How
Experiment with new technologies
17. Summary
Recommendations:
Bring the information to the users
Let your users market it for you
Involve them in its production
Consider how user generated content might work for you
