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The Importance of Google Analytics Data

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Google can do a lot for your website. One thing it does that a lot of website owners

don’t take advantage of is offer the free Google Analytics site. This is an intelligence tool that will tell you a lot about your website traffic.

By registering your website at http://www.google.com/analytics, you can find out several things, based on date ranges, such as:

How many visitors you’ve received Whether that number has increased

or decreased

What your bounce rate is Which sites refer people to your site Where traffic is coming from

Which keywords your site is getting traffic from ranking for

How long people stay on your site

And more

The Google Analytics information can be very helpful for you and for your SEO company. The info can be used in many

ways, especially in terms of analysis and in strategic planning. Regularly looking at this information, as well as using the many other tools that Google offers for free to

webmasters, could help you gain a competitive advantage, hold your own against competitors trying to de-throne you, and could help you take advantage of trends and others things happening online.

What should you do with info gathered from Google Analytics?

1. Use the info to strategise and to help you determine which of your strategies are working best so you can capitalise on them.

2. Look for areas that need improvement.

3. If you’re running a Google Adwords pay per click campaign, there’s an entire section devoted to that as well.

4. Figure out which pages have the highest conversion rate.

5. Determine what people entering your site ‘want’ and figure out how to give it to them.

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There are many ways to use your Google Analytics data reports to your advantage. If

you need help reading them and acting upon them, consider talking to Oracle Digital, Perth SEO specialists who can help you with your online strategy from concept through delivery and who can help with ongoing maintenance as well.