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What is the difference between online communities, social media and social networks? And how come that organisations keep grappling with them?
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The human webOn online communities, social media, social networks and the difference between the threeClo Willaerts, 3 Jan 2009Guest Lecture @ KHLim, Lichtaart
Clo Willaerts?
Sanoma Magazines Belgium
http://www.bnox.be
brusselsgirlgeekdinner.be
Sanoma Magazines Belgium
Sanoma Magazines Belgium
1999: Cluetrain Manifesto•http://www.cluetrain.com/ •Markets are conversations and the Internet is a facilitator of one of the grandest, most global of those conversations.
• “Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.”
Definition: online community
An online community is a group of people with a common interest along with an online infrastructure that allows its members to create value for themselves and the group as a whole.
Examples: the wikipedia community, Limewire, groups/fan pages on Facebook, Quakenet, Runescape, Slashdot, Digg, Fark, Deviantart
Strong communities
www.zappybaby.be
“life stage” community
•pregnancy,
•birth,
•babies,
•toddlers.
The baby conspiracy 1/2
The baby conspiracy 2/2
Content: schisis
Definition: social media
Social media are the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
Examples: blogs, Flickr, twitter, Facebook, Youtube
Social media starfish
Decentralised publishing model
Power shift
The echo chamber
Money shift
The real reason
go where the consumers are:
social media websites
natural search results
search engine bots like social media!
Corporate policies
Air Force: http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html
Intel: http://www.intel.com/sites/sitewide/en_US/social-media.htm
Humo blogs
Flair blogs
Content: the 1% rule (but that’s ok)
Zappybaby parent blogs
Zappybaby baby video’s
Definition: social networking services
Social networking services give users the tools to connect with each other and communicate.
Examples: Bebo, Facebook, Friendster, Habbo, Hyves, Last.fm, Linkedin, MySpace, Netlog, Orkut, Skyrock, tribe.net
Traffic (US)
Traffic (UK)
Traffic (Facebook, BE)
Facebook vs corporate 1/3
Facebook vs corporate 2/3
Facebook vs corporate 3/3
Online = real world = online
http://www.slideshare.net/TrendsSpotting/social-media-influencers-predictions-2009-by-trendsspotting-presentation?type=powerpoint
Humo fanpage
Humo group
Story group
Flair friend
What about Twitter?
Each day 5 to 10 thousand new people join Twitter.
Current estimates of total users top out around 5 million.http://cdnqa.hubteam.com/State_of_the_Twittersphere_by_HubSpot_Q4-2008.pdf
Twitter: BE
issues:
updates
following / followers
influence / authority
conversations
http://twitterfacts.blogspot.com/search/label/Belgium
Thank you
http://www.bnox.be
http://www.twitter.com/bnox
http://www.slideshare.net/bnox/
http://www.linkedin.com/in/clowillaerts
http://www.last.fm/user/CloWillaerts
