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The HoneyLizer is Bees and Pollen's Optimization Platform for Social Applications, based on social data. How it works? How can it help you grow your virality, monetization and user engagement?
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The HoneyLizer – social data optimizer for social applications
Bees and Pollen LTD
Congratulations! You got an application for social network
New visitors come to your application
Application on a social network acquires users
Scenario: They like it! Make them invite friends
Boring Blue Invite Friends Page
I Like it
invite
invite
invite
invite
This didn’t go so well! Experiment with A/B Testing
Boring Blue
Cool Black
Romantic Red
Cool Black works for some people
Cool Black
I like it
invite
inviteinvite
invite
Let’s Try Romantic Red!
Romantic Red
I like it
invite
invite
invite
invite
There must be a Better way!
The optimal system knows the users’ true nature
Romantic RedCool Black Boring Blue
I like itI like it I like it
invite
inviteinvite
invite
invite
invite invite
invite
How do we send each user to the page he or she will like best?
The HoneyLizer!
The HoneyLizer gets to know the users
In every social network, the users generate lots of social data – like, photos, attending…
Likes Hard Rock and Metal BandsPosts music clips on his wall
Likes Fashion BlogsAttends many partiesPosts personal status updates frequently
Likes Economy and News sitesAttends lectures sometimesPosts links to professional articles
The HoneyLizer learns the converting users’ Social Data DNA
Likes Hard Rock and Metal BandsPosts music clips on his wall
Likes Fashion BlogsAttends many partiesPosts personal status updates frequently
Likes Economy and News sitesAttends lectures sometimesPosts links to professional articles
a new user comes to your application – the HoneyLizer compares them to
average of past happy users
Close Match!
?
Likes biology and sciencePosts links to articlesComments on science links
The HoneyLizer makes the user invite friends
• Send her to the Page she likes• Do it in Real Time• Do it from the first time
she uses the application- no history required!
Boring Blue
I like it
invite
invite
invite
invite
Optimize any Feature with the HoneyLizer
Test and Optimize anything!–Graphics–Text–Background–Numbers and ranges–Buttons
The HoneyLizer finds the honey in the critical features
• Payment page• Invite friends• Share• Reduce new users’ abandon rate• Any other feature – it’s an opens system!
The HoneyLizer keeps users’ privacy private
• The HoneyLizer is a software product, not a Saas service. Hence all data is kept on our clients’ domain, on a dedicated server
• Bees and Pollen does not and cannot have access to the users’ private data. Only our clients can
• Facebook’s Privacy Policy is kept!• User Privacy is kept!
Keep in touch
HoneyLizer – Social Games Optimization Platform
http://www.BeesAndPollen.com/[email protected]
