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What does it mean to be agile? Deliver faster, fix faster or to be more assertive? Each proposal has different consequences, but few people care about the development process of a product. If you believe that agile methods can be more effective with a differentiated product development, and want to deliver this change, you should attend this lecture, we will discuss cases and techniques for product development.
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Hard task of develop Products
of 10 new 9 products fails
João M. D. Moura CEO & Founder at Gioco
@joaomdmoura
1
2
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Create a product is
Easy!
Why
Develop Products?
Why
Develop Products?
Introduction
Introduction Growth
Introduction Growth Maturity
Introduction Growth Maturity Decline
1998
1998
Introduction
Growth
Maturity
Decline
1
Introduction
Growth
Maturity
Decline Innovation
1
Introduction
Growth
Maturity
Decline Innovation
1
Innovation generates emotion
Emotion +
Dopamine
Innovation How to produce ?
Let’s ask our customers
what they want
Let’s ask our customers
what they want
If I asked my customers what theywanted, they would say it was a
faster horse
If I asked my customers what theywanted, they would say it was a
faster horse
Henry Ford
Some people say, givecustomers what they want,
this is not my case
Some people say, givecustomers what they want,
this is not my case
Steve Jobs
Observation
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Observation raw material of
Innovation
Observation
It is not stalking your user
raw material of
Innovation
Observation
It is not stalking your user
but almost
raw material of
Innovation
Need not what they want
The people don’t want a quarter-inch drill, !
They need a quarter-inch hole.
JOBSto beDONE
JOBSto beDONE
JOBSto beDONE
Clayton ChristensenProfessor and researcher at Harvard
many levels of Need
Ativa
Comum
Contextual
Qualificada
Preciso de conexões socials
Preciso de conexões
Preciso conhecer pessoas no Meetup
Preciso ir ao Agile Vale Meetup
vários níveis de
vários níveis de Active I need more social connections
vários níveis de Active I need more social connections
Common I need connections
vários níveis de Active I need more social connections
Common I need connections
Contextual I need to meet people at the Meetup
vários níveis de Active I need more social connections
Common I need connections
Contextual I need to meet people at the Meetup
Qualified I need to go to Agile Vale Meetup
Business
Value
Anything that increases theprobability of people
give you money
Metrics for the win!
If affects the business value,add a metric.
home page
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The metrics that really impressyou and your team are
probably wrong
A product is not a productuntil sold, otherwise it’s just a
piece at a museum.
A product is not a productuntil sold, otherwise it’s just a
piece at a museum.
Theodore Levitt
What the people like to talk about?
What the people like to talk about?
Hint: it’s not your product
About themselves
About what they were able to achieve
What you want to they speak about
What you want to they speak about
Hint: it’s your product
Give your customers what they need to achieve what they want
They still will talk about what they achieved.
But about how your product helped them to get there.
Review step by step
1
innovation
1
inovação
2
observation
1
inovação
2
observação
1
inovação
2
observação
3
metrics
If you don’t know where you are going, you will end up at
another another place
João M. D. Moura CEO & Founder at Gioco
@joaomdmoura
gioco.pro
