© 2011 IBM Corporation

The Great Mind Challenge Social business edition

Daryl Pereira - Academic Programs, ISV and Developer Relations

February 2012

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Why Social Business?

TGMC Social Business

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Social is not new

http://techprep.mv.cc.il.us:8082/netware/Service/html_5/LAN-CH5A.html

~ 1995

TGMC Social Business

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Evolution of social content

~ 2003

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Something has changed

~ 2012

TGMC Social Business

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Ben EdwardsVP Digital Strategy and Development, IBM

@BenEdw

IBM Digital Strategy

 

1. Lead how forward thinkers engage with experts and expertise to make the world work better

2. Design a digital system which engenders trust and accelerates the creation of value

3. Embrace iteration in everything we do

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Before adopting a Social Business strategy: limited audience, weak relationships

The enterprise

Employees

Prospects

Customers

ProspectsShouting messages

Marketing/Comms

TGMC Social Business

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Before adopting a Social Business strategy: limited audience, weak relationships

The enterprise

Employees

Prospects

Customers

Customer-facing(eg. support)

ProspectsShouting messages

Customers Weak relationships

Marketing/Comms

TGMC Social Business

© 2011 IBM Corporation10

Before adopting a Social Business strategy

The enterprise

Internal dept (eg. R&D)

Employees

Prospects

Customers

Customer-facing(eg. support)

ProspectsShouting messages

Customers Weak relationships

Employees Little collaboration

Marketing/Comms

TGMC Social Business

© 2011 IBM Corporation11

After adopting a Social Business strategy

The enterprise

Internal dept (eg. R&D)

Employees

Prospects

Customers

Customer-facing(eg. support)

ProspectsDeep conversations

Customers Stronger relationships

Employees Cross-team collaboration

TGMC Social Business

© 2011 IBM Corporation12

After adopting a Social Business strategy

The enterprise

Internal dept (eg. R&D)

Employees

Prospects

Customers

Customer-facing(eg. support)

ProspectsDeep conversations

Customers Stronger relationships

Employees Cross-team collaboration

AnalyticsTrack social data for insight

TGMC Social Business

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13

Social Business

Nimble

Engaged

Transparent

Social Business: what attributes does this create?

TGMC Social Business

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14

What is the challenge?

TGMC Social Business

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A

Preliminary: register on contest platform

Register and create team group

Team leader registers to create Connections Group for team

‘Invite others to join’ feature used to add team members

Team members collaborate and make contest submissions through private Group and Profiles

Team leader and team members added to umbrella Contest Group

A

TGMC ‘Get Social’ Contest Group

•Register for webinars•Access media library •eMentoring•FAQs, T&Cs etc.

TGMC Social Business

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developerWorks Communities: the tools at your disposal

Quickly find people with a similar interest

Present your ideas and get feedback from

others

Organize your work, plan next steps and simple project plans

Activities

Create, find or join communities

of like-minded individuals

Home

Wikis

Create and maintain

collaborative content

FilesUpload and share files.

Save, organize and share bookmarks

Blogs

Communities

Bookmarks

Profiles

Link in external networks

TGMC Social Business

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C

B

A

Phase 1: conduct a Social Business audit

SJSU

IBM Business Partner

Current Social Business strategy

Social Business potential

TGMC Social Business

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C

B

A

Phase 2: provide social business recommendations

SJSU

IBM Business Partner

TGMC Social Business

1) Social Media Marketing2) Social Customer Relationship Management3) Internal Collaboration

Provide recommendations on two of these areas

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C

B

A

Phase 3: provide blueprint for social business prototype

SJSU

IBM Business Partner

TGMC Social Business

1) Social Media Marketing2) Social Customer Relationship Management3) Internal Collaboration

Pick one recommendation and expand into prototype

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20

What timeline are we looking at?

TGMC Social Business

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21

The contest timeline

Overview of social business

Social business inside/outside the enterprise

Understanding of IBM business partner GBS

Conduct social business assessment of GBS

Social business strategy explained

developerWorks: the tools at your disposal

Submission of social business recommendations

Deep dive on social business

Submission of report on final prototype

Submission of video describing prototype

Phase 1

Phase 2

Phase 3

TGMC Social Business

1 month

3 weeks

3 weeks

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22

What are the next steps?

TGMC Social Business

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23

Why we’re here

TGMC Social Business

Teach us!

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Next steps

Read a primer on Social Business

Dive in to IBM developerWorks Communities

Social Business: an external perspective

Social Business Blog

ibm.co/socbizoverview

ibm.co/socbizdworks

bit.ly/socbizbritto

ibm.co/socbizschool

TGMC Social Business