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Using Social Media to Grow your Business
The Good, The Bad & The Ugly!
Alan McGee: Say Consultancy Ltd
Social Media Landscape: The Good
LinkedIn:• 2 new members join every second• 4.2 billion professional searches done in 2011
Facebook:• 850 million monthly active users• 20% of all page views on the web are on Facebook
Twitter:• 500 million accounts• 1.1 million new accounts every day
You Tube:• 2 billion views every day• 3rd most visited site in the world
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6 Social Media Pitfalls: The Bad
1. Rush To Action without a Plan
2. Lack of Objectives &
Measurement
3. No Content Guidelines
4. Failing To Engage Audiences
5. Limited Social Reach
6. Choosing the wrong Tools &
Tactics
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What not to Say on FB & Twitter: The Ugly
•That are you are planning to take a sickie
•Slagging off the Boss
•Bad Mouthing Customers!
•You are leaving on a Holiday & When
•You cheated in your exams
•Photos from the Quayside
•Your bodily functions
•Other peoples bodily functions
3 Common Mistakes made on LinkedIn:
1. Profile: incomplete
2. Connect unprofessionally: poor etiquette
3. Don’t ask for recommendations: why?
www.sayconsultancy.com
1: Profile
• Photo:
Chinese proverb: “One picture is worth ten thousand words."
People want to network with people they can see, so smile, make an impression
• Keywords:
Maximise Keywords words think like your customer
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2: How to Connect Unprofessionally:
Sending an invite to Rachel
Only if it is true!
Please don’t send the default invite
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3: Ask for recommendations:
• If you can justify asking someone to recommend you based on the work you HAVE done for them in the past
• And if they ask for the compliment to be returned, you can also vouch for their work, and you are prepared to give it
Remember
• Recommendations on your profile = credibility
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You Need A Social Media Strategy:
www.sayconsultancy.com
Advanced Social Media Marketing
Fully integrated Social Media Business Strategy/Policy
• Appropriate Tools & Tactics related to your business sector
• Regional, National & Global Strategy
Fully Utilise Social Media Resources
www.sayconsultancy.com
Need To Know More: ?
If you want to find out more about what we can do for you?
Why not get in Touch
e-mail: [email protected]
Or Join us on:
FACEBOOK:
TWITTER:
www.sayconsultancy.com
