The Future of the Social Customer 

Social Commerce

“Please feel free to Tweet @wvrknight during this session”

Sales Techniques for SME

Warren KnightSpeaker / Author / Consultant

CEO, co-founder of Gloople

20 years Retail Experience5 years Social Media

International Business

Social Media for Business

Online store

Ratings &reviews

Peer to peersharing discount

EmbeddedFacebook

store

GroupBuy & FlashSale

Refer a friend

Social integration

Mobile platform

Affiliate network

Blippar

Buffer

Social Media Explained

Social Success

Find Social forums, blogs, social sites & groups

Tune in – Listen to the conversations. Set up Google alerts, join groups and forums, use LinkedIn, follow Twitter conversations

Socialise your CRM – Integrate social profiles

Track social-driven sales – measure the return on your social investment

Social Sales

Social Success

Listen and monitor - Brand, Market and Competition

Start dialogues – come out and meet people

Identify influencers – let people inside, through blog posts, tweets

Make it easy for people to share your content – social commerce trust

Use tools that share best practice

Social MarketingSocial Sales

Social Success

Engage with customers offer a support channel for their issue

Encourage ‘one and done’ fast response to tweets & Facebook

Automate social listening

Maximise your knowledge make it easy for customer-facing people to access your expertise

Social-enable your online support portal – rewarding users who help other users Integrate all channels

Social Customer ServiceSocial MarketingSocial Sales

The Big News

Influence Search Rankings

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article

Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

The Big News

What we share Matters

Over 90 million people are already using Google+

Influence Search Rankings

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article

Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

Social Commerce Defined

Social Commerce Defined

Social Commerce Defined

Social Commerce Defined

Social Commerce Defined

Social Commerce Defined

f-commerce

Converse f-store UKCreate your own trainers and buy through Facebook

Cheeky Beach f-store SME opens up a full f-store Integrated with CMS

Converse f-store UKCreate your own trainers and buy through Facebook

Cheeky Beach f-storeSME opens up a full f-storeIntegrated with CMS

f-commerce – buy from your wall

f-commerce

Free Facebook Store

t-commerce

Mobile

Integrates the social network and the ecommerce platform.

Click on tweet purchase the featured items, add them to wish lists, or share the fact that they already own the items.

43% Through Mobile

s-commerce

Subscription

c-commerce

Crowdsource

Groupbuy – FlashSale

Value $12 Billion14m UK subscribersActive in 565 cities 4000 employeesSave customers over £200 Million27 Million visits per month14.7 Unique visitors per month

Twitter: 3 Sales in 21 minutes

Social Sharing

Pinterest

Social Shopping

Shop With Your Friends

1 Million Fashion Items

Social Shopping

Polyvore

Polyvore is the best place to discover or start fashion trends

Social Wish List

Nuji

10 to 100 points - 5% off 

100 to 200 points - 10% off

200 to 300 points - 15% off300 or more points - 20% off

7 Social Media Top Tips to Take-away

Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into PR, email, direct mailing & advertising

Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track

GroupBuy & FlashSaleExpand your brand buy utilising crowdsourcing

Social CommerceConsumers connect where they buy & buy where they connect

Mobile Commerce Is your website is mobile compatible use HTML 5 not apps

SEOCreate your online voice & communication using your keywords

Social SharingGive your consumers the opportunity to curate

Consultancy / Training / Mentoring

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