CURRENT TRENDS

APPLE ARE MARKET DOMINATION LOSING Globally, Android had 67% Tablet OS Market share in Q2 2013

Strategy Analytics

TETHERING SERVICES

SUCH AS TU-GO

Making connectivity

device agnostic

O2

DUAL SCREENING

BBC

FUTURE TRENDS

FUTURE TRENDS

0%

10%

20%

30%

40%

50%

60%

70%

80%

2011 2013 2017

<8"

8"-11"

11">

7” tablets are set to dominate the market Source: IDC, May 2013

4G

35% of UK adults considering

buying a tablet in the next year

would want to use 4G on it CCS Insight

THE IMPACT OF

TRENDS