Location ServicesLBS Going mainstream@gletham

The future [and past] of mobile, social, location technologies

Think LBS

Location ServicesLBS Going mainstream@gletham

A presentation on Location Tech 5 years ago:

Palm, Win Mobile, SymbianMobile Mapping, Telematics, Fleet

Management, Routing, vehicle tracking, E-911, friend finder, WiFi, RFID,

Geocaching, Emergency response

Location ServicesLBS Going mainstream@gletham

A Google Search on Location Tech Today:

Location Services

Oct. 19, 2010 – Location awareness is becoming an increasingly vital contributor to the North American mobile user experience. While US wireless carriers reported consumer Location Based Service (LBS) subscribers of approximately 16 million in 2009 (set to grow to 52.09 million in 2015), off-deck app-store LBS apps such as Gowalla, Booyah MyTown, Loopt, FourSquare, Family Finder, Poynt, Google Latitude and countless others are growing at much higher rates and are seen nearly everywhere today.

Today, U.S. wireless subscriber penetration stands near 90 percent

Location Services

DRIVER of Location - PNDs – Personal Navigation Devices

According to ABI Research market data, approximately 42.3 million personal navigation devices will be shipped in 2010.

Location Services

DRIVER of Location – Google / Google Maps & G EarthGoogle has made us all aware – what’s your Google-ness?

Location Services

Location-enabled devices to exceed half a billion in 2012

Location Services

The majority of location-based applications available through smartphone storefronts are free or available for a one-time fee.

Location Services

IDC Says Android Will Be the #2 Mobile Operating System by 2013

Location Services

Wi-Fi enabled handset penetration in the US to quadruple by 2015

- Smartphones will dominate devices used in Wi-Fi hotspots: Two thirds of Wi-Fi hotspot connections will be via smartphones in 2015

Location Services

- privacy concern and the aging GPS infrastructure are certain issues that need to be resolved to keep the industry in its high growth trajectory

Location Services

- LBS uptake has been largely driven to the mainstream thanks to Google (think Google maps), the traditional GIS industry, social media, open source data (OSM), and a wealth of developer tools and APIs

223 Million Smartphones to be Shipped with Open Source Operating Systems by 2014(Juniper Research)

Location Services

-Google Lures Mobile Developers with $10 Million Android Challenge!

(Nov 2007)

Location Services

-Nokia and AT&T give developers 10 million reasons to create apps

-The Gettie Awards 2010 (Best overall app, Layar)

-NAVTEQ Winner for Global LBS Challenge(R) Developer Competition at Where 2.0 - Vancouver-based Cypress Solutions Inc. (www.cypress.bc.ca), marine fleet solution that tracks tugboats, barges and log booms

-Mobile Developer Competition - CES Mobile Apps Showdown

-POIdo wins Geo-Loco Startup Competition

-CitySearch in search for killer local mobile/web application

Location Services

-But… Location Services are much more than a simple Check-in!

Location Services

-The true movers & shakers in LBS are often behind the scenes!-Thank names like Nokia, NAVTEQ, Microsoft, Esri, Tele Atlas, deCarta, Skyhook, Google, TruPosition, SiRF, Ekahau, Garmin, Trimble, webraska, RIM, and many others!

Location Services

-Sports tracker Got me hooked! (1995)- This popular app comes out of the Nokia Research Labs. Designed for the sports enthusiast, users can manage and track their progress suing the sports tracking application. Create a work-out, plot your route, track it using GPS, export your route to Google Earth as a KML

Location Services

Want to have fun with your photos? Geotag them!

Location Services

Glenn Letham@gletham

@GISuser – GISuser.com@LBSzone – LBSzone.com

The AnyGeo (Anything Geospatial) blogBlog.gisuser.com

Facebook.com/gisuser