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Marlon Rodrigues Director, Marketing @marlonrodrigues The future of media is mobile June 27, 2012

The Future of Media is Mobile

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Page 1: The Future of Media is Mobile

Marlon Rodrigues Director, Marketing @marlonrodrigues

The future of media is mobile

June 27, 2012

Page 2: The Future of Media is Mobile

The platform provider enabling media companies to reach their digital audiences on connected devices.

Page 3: The Future of Media is Mobile

������������������nd inning

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Page 4: The Future of Media is Mobile

The world the media industry lives in

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Page 5: The Future of Media is Mobile

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Putting your money where your audience is

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Where does digital traffic come from?

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Mobile'device'share'of'web'traffic''

Up'20'times'year8over8year'

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Mobile'device'traffic'

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Brace yourself

Page 9: The Future of Media is Mobile

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Where is the money in the app business?

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Paydirt!

*The value of mobile transfers and transactions by 2015

Yankee Group, June 2011

Page 11: The Future of Media is Mobile

THANK YOU

The future of media is mobile

www.polarmobile.com @polarmobile