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The Future of Data Integration in SalesforceMarc DelurgioProduct Management DirectorData.com
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Technology is helping companies be more intelligent...
...but intelligence is only as strong as the
data behind it.
Working with data today is too difficult
Integration is painful Data is siloed Not actionable
The fastest path to connect data to the World’s #1 CRM
Data PlatformConnect third-party data into
Salesforce with clicks, not code
Data ExchangeFind the right data on the #1 business app marketplace
Data-Driven IntelligenceMake your apps smarter with contextual data and insights
Data Platform
Clicks, Not CodeEasily add external data directly into Salesforce
Powerful, Flexible LogicControl and customize how data is integrated
Real-time EnrichmentData gets matched & appended right after save or edit
Connect third-party data into Salesforce with clicks, not code
Data Exchange
Seamless IntegrationAdd third-party data with clicks, not code
Robust CatalogBrowse data sets for every industry and segment
Choose the Right DataChoose multiple data sources to fuel unique business processes
Find the right data on the #1 business app marketplace
More Accurate Lead ScoringAdditional data points help signal the best leads
More Relevant Opportunity InsightsMore data brings greater clarity on what will close and what will push
Deeper Insights in WavePaint a more complete picture with rich data
Sell, service, and market smarter with contextual data and insightsData-Driven Intelligence
APPS
Data Exchange Makes Apps Smarter
DATA +
Wave
Einstein
Workflow
= DATA-DRIVEN APPS
Data Platform
DataExchange
Callout toCustomer-Inte
rnal (future)
Data Platform
Callout toVendor API
(future)
Salesforce Org
External Object
Host/Match/Search Vendor
Data
Data Integration Rule
Enrichment Runtime:• Bulk, when rule is
activated• On Save or Edit, via
queue• Manual
CustomObject
Data Exchange Package
Data Exchange Package Content
External Object (Salesforce/Lightning Connect)
Data Integration Rule(Default Config)
Custom Object (metadata)
Default Field Map(Outbound, Inbound)
Demo
The leading provider of B2B intent data
Bombora The leading provider of B2B intent data
• Bombora monitors and analyzes business content consumption that indicates potential ‘intent’ to take an action
• We deliver ‘Surge’ which indicates an increase (or decrease) in research activity within a company
• Bombora is focused on connecting sales and marketing and making sure ‘everybody wins’
Mike BurtonSVP & Co-Founder
Connecting sales and marketing around surging target accounts
Contact acquisition
Targeted lead generation
Inside sales prioritization
Targeted email segmentation
Social media ABM
Nurture path augmentation
Content creation
Programmatic ABM
…
Market Intelligenc
e
Product Marketin
gMarketin
gDemand
Generation
Predictive
AnalyticsSales Implement Client
Mgt.
About MCH Strategic Data• Founded in 1928.
• One of the few original source data compilers in the United States.
• The only company specialized in education, healthcare, government and religion data.
• Our Mission is to help our customers successfully exploit business opportunities and solve important business challenges through the use of our data and technology solutions.
Larry BuchweitzDirector of Sales
MCH Strategic DataEducation Dataset
• 123,000 schools, 15,000 school districts
• Data elements: enrollment, religious affiliation, grade range, school types, district types, open and close dates, NCES ID numbers, etc.
Healthcare Dataset (future release)• Hospitals, Nursing Homes, Medical Practices
• Data elements: capacity, number of physicians, practice / hospital specialty, services offered, NPI ID numbers, etc.
Key Use Cases
• Sales planning
• Prospect qualification
• Segmentation
• Market analysis
• Linkage to third-party datasets
RoadmapSpring ‘17 Summer ‘17 Winter ‘18+
DataPlatform
• Field Mapping UI
• Automatic data refresh
• Match improvements
• Get Contacts for Account
• Data Assessment for Data Exchange
• Enrich Contacts• Data Filters• Auto-Overwrite
• Analytics-based Contact Discovery
• Create your own Clean Rule
• Data Transformations• DUNSRight Matching
Clean Rule
DataSources
Firmographic:• MCH Healthcare• D&B Risk• D&B UK
Firmographics
Contacts:• MCH Education &
Healthcare• D&B NetProspex• European contactsFirmographic:• D&B Alternative
Hierarchies
Customer-internal:• Your data warehouse• Your ERP system
Contacts:• Additional vendorsFirmographic:• Additional vendors
#SafeHarbor
Roundtable
Want to Become a Data Exchange Partner?Learn more on the partner portal
http://p.force.com/dataexchange
• Partner Program Details
• Timing
• Ask questions
• Keep up to date as platform evolves
Q&A
Announcements
Join Us In The Partner Lodge!2nd Floor – Park Central Hotel
✓ Don’t miss our Partner Receptions (3:30 – 5:00pm)✓ Partner Theater Sessions✓ Live Feeds of Keynotes✓ Program & Technology Experts✓ Product Demos✓ Prize Giveaways✓ Charging Stations
What’s in the Lodge?
Don’t Forget Your Partner GuidebookPick up your free copy in the Lodge!
Available at the Information Desk• Full Schedule of Events
• Breakout Sessions
• Daily Planner
• Helpful Tips and Information
Follow us on Twitter @partnerforce#DF16partners
Meet Your Peers: Brain DatingShare your expertise, learn from others
1. Create, look at profiles: DFBraindating.e-180.com
2. Identify experts, topics of interest
3. Book a brain date
For more information visit: p.force.com/BrainDating
Visit our kiosk in the hotel lobby to sign up!
Partner CommunityYour one-stop shop for education, enablement, and engagement
http://p.force.com/topics
• Partner Program Details
• Communications & Training
• Leads, Opportunities, & Projects
• AppExchange Publishing
• Webinars & Recordings
• Office Hours
• Sales & Marketing Resources
• Technical Support
Looking for Partner Session Replays and Slides?Check the DF16 Partner Online Guide on the Partner Community
http://p.force.com/df16
Follow the Official: Partner Community Group for updates when Dreamforce replays become available:
http://p.force.com/official
We’ll See You at the AppBash!
#AppBashWhen: Thursday, October 6
Time: 9:00pm – 12:00am PT
Where: City View at the Metreon
Who: Partners and Customers
Access: Full Conference Pass gets you in
Thank Y u