THE FUTURE IS SIMPLE

(& more human)

Firstly I have to confess I read sci-fi

In the beginning human relationships were simple

Complex systems, structures and processes evolved to cope with growth

1476

1832

1887

1920s

1960s

1990

2004

1997

Technological advancement offers simplification

Then inevitably succumbs to complication

Thankfully technology has drivennet improvements in standards of living

However complication

still creates absurdity

Social media are a case in point

2009

Channels are exploding exponentially

2013

Culture is reacting against complexity

We seek connection, authenticity & craft

It’s only natural to associate alienation with technology and thus to distrust it

I’m more interested in tackling the complexity we introduce into relationships

I focus on helping organisations simplify web presences to optimise experiences

And I think that we’re on the cusp of the next big simplification

Next generation social networks will be overlaid on the real-world

Authentication models centred on people not outsourced to third parties

Unnecessary

Technology will be the driver behind a more intimate and human experience

UnnecessaryUnnecessary

Social relationships with people, objects, organisations and the built environment

Unnecessary

Gevulot is a form of privacy practised in the Oubliette. It

involved complex cryptography and the exchange of public and

private keys, to ensure that individuals only shared that

information or sensory data that they wished to.

This seems to freak some people out

It is important to recognise that technology itself isn’t dehumanising.

Layers of unnecessary complexity are the real problem we need to address.

We need to work hard to simplify experiences and get physical and

technical obstacles out of the way.

And emerging social connectivity offers a unique opportunity to achieve this.

Using new technology life will become simpler, more human, and ultimately

I think culture will embrace that

thanks