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The Evolution Marketing Leaf: Our story, data & fun energy facts
Presented by: Lisa Geason-Bauer, President
Evolution Marketing llc 262-354-0341/ [email protected]
History of Evolution Marketing vehicle Use Jan 1st, 2008 – Dec. 31st, 2011 • 26,865 miles driven – approx. 6,716 miles per yr • approx. 10.5 tons CO2 generated (vehicle had
average fuel economy of 25 mpg) •approx. expense for gasoline (2008-2011)
was $3072.46 Projected expense for gasoline in 2012 was $980.00 (based on $3.5 per gallon price) Approx. 14 cents per mile
Leaf at Odyssey Event 2 leafs together!
Why the Leaf makes CENTS! • The majority of our clients are within a 30-mile
radius of Oconomowoc /office. • Driving in ECO-mode increases the driving
range for the vehicle (over 120 miles) • Evolution Marketing only drives about 7000
miles per yr. • Purchasing renewable energy from the
electric company is cost effective. • Great advertising opportunity – showcase
brand everywhere we go!
ß American Family Insurance
crowd gathering at Odyssey Event as Lisa talks about
her leaf
Comparison
Na,onal Average Evolu,on Actual Data
3,500 miles driven 4,548 miles driven
1,190 kWh purchased 1037.9 kWh purchased
$114.05 expense $99.61 expense
3.4 miles per kWh 4.38 miles per kWh
Performance in WI winter
Jan. 1st – April 21st, 2013 energy use data 1,820.9 miles driven 513.2 kWh purchased @.096 per hr. $49.24 Total expense for electricity .027 cents per mile 3.54 miles per kWh
<-‐ AlternaTve vehicle show
EvoluTon MarkeTng Leaf & _________________ @
Earth Day below
Thoughts ….
If during the winter months the energy economy for the leaf decreases to 3.4 or 3.5 miles per kWh, a business case sTll exists for the electric vehicle. 14 cents per mile (Old vehicle) à 2 cents per mile Purchased CO2 offsets à Zero Emission Yrly upkeep $120 (oil changes) à Tre rotaTon (included in lease rate)
EvoluTon Leaf & other zero emission vehicles
