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My talk at TechWeek L.A. 11/15/12 - Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web changing that now? A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric.
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YOUR NAME HERE
The End of Fameas we know it
Guillaume DecugisCo-Founder & CEOScoop.it@gdecugis
Famous people in history
Famous people today
The Model for Fame in History
“One to Many”
Fame, Content & Media Creation
Media Creation & Distribution
Distribution
1000 BC 1200 AD 1848 AD
Mass Media. Mass distribution, narrow creation.
1923 1940 1969
Distribution
“In the future, everyone will be world-famous for 15 minutes.”Andy Warhol
The Andy Warhol Promise
The Modern Model for Fame Pre-Internet
“One to Many”
Faster
A Brief History of the Web (Publishing)
Simplicity of Publishing
# o
f P
eop
le P
ub
lish
ing
HTML
Blogs
1-click Sharing
& Curation
Microblogging & Social
Networking
Internet > Mass Media
Mass Distribution
Mass Creation
So has anything changed?
Wider at the top?
We still have (Internet) Celebrities
But we also have lots of noise
I’m talking to
you!
I’m looking for you!
It’s hard to get heard !
It’s hard to be found !
Networking over time
The long-tail
Interests
Popula
rity
It’s the topic, stupid!
People-Centric Topic-Centric
Social Graph Interest Graph
My Friends / Contacts My Interests
“On the Web, everyone will be famous to fifteen people” Nick Currie aka Momus
4 steps to the new celebrity
1 Focus on a Topic
4 steps to the new celebrity
1 Focus on a topic
Don’t just Create but also Curate2
4 steps to the new celebrity
1 Focus on a topic
Don’t just Create but also Curate
Show expertise
2
3
4 steps to the new celebrity
1 Focus on a topic
Show expertise
Don’t just Create but also Curate
Build your Community of interests
2
3
4
How Scoop.it helps
1 Focus on a topic
How Scoop.it helps
1
2
Focus on a topic
Don’t just Create: Curate
How Scoop.it helps
1
2
Focus on a topic
Don’t just Create: Curate
Show Expertise3
How Scoop.it helps
1
2
3
4
Focus on a topic
Don’t just Create: Curate
Show expertise
Build your Community of interests
Thank you!
Guillaume DecugisCo-Founder & CEOScoop.it@gdecugis
AnybodyMeYou
