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This is the slide deck from my Blog Indiana 2010 presentation, "The Email Marketing Lifecycle".
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The Email Lifecycleor
How Not to Be an Email Floozie
Lifecycle or Floozie?
Seriously, a floozie?
Marketing is about relationships
TheKnot.com, TheNest, TheBump
QWERTYUIOP
“QWERTYUIOP”, Ray Thomlinson
Social Media relies on email
It’s not a hub and spoke
Put It in perspective
Marketing
Analytics
Social Media
Marketing
Personas
Content Management Marsh
Campaigns
Enrollment
Messages Drip Campaigns
Analytics
Content
Campaigns
Referrals
Conversions Borders Rewards, Amazon
Social Media
Followers
Links
Tracking
Content
Engaged Recipients
Customization andPersonalization
Conversions!
Redirecting to other channels
Continuing engagement
What makes sense for the way you communicate?
Lifecycle or Floozie?
