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Sunmin Won and Sam Oh Sungkyunkwan University, Seoul, Korea

The Effects of Topic Map Components on Serendipitous Information Retrieval

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Some recent studies on information retrieval and information seeking have examined the utility of serendipitous discovery. This research argues that serendipitous discovery has a positive impact on information retrieval and can happen most frequently in semantic web built on the framework of topic maps. This paper discusses the components of topic map that influence serendipitous discovery as well as the elements of topic map designs that may enhance serendipitous discovery. To that end the results of a study on the effects of serendipitous discovery in topic-map-based ontology systems are discussed in the context of information seeking.

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Page 1: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won and Sam Oh

Sungkyunkwan University, Seoul, Korea

Page 2: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

Utility of Serendipity

Serendipity in Topic Maps

TAO and Serendipity

Suggestions from Participants

Conclusion

Page 3: The Effects of Topic Map Components on Serendipitous Information Retrieval
Page 4: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

Serendipity is.. A situation in which one stumbles upon appropriate information.

The topic map provides capability to connect all semantically-related information. Topic Maps enables human judgment and decision to be made in

relation to relevant information

Enhances serendipity through systematic facilitation of users'

chance encounters with information.

Serendipity is fortunate discoveries made by accidents and is a scientific procedure

Russell(2007)

Page 5: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

When the participant encounter unexpected information or encounter a clue for the desired information while conducting a search.

Page 6: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

Case 1:Toms(2000) Serendipitous Information Retrieval.

Purpose: An experiment which the effects of unintended

information retrieval were studied using a specially

developed information retrieval application.

Results showed that the information obtained through

serendipitous discovery was thought to be more

meaningful than the information obtained through

keyword searching method.

Furthermore, information seekers were more involved with

retrieval that was inductive to serendipitous discovery.

Page 7: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

Case 2: Allen E. Foster and Nigel Ford(2003) Serendipity And Information Seeking: An Empirical Study

Purpose: Qualitative study of serendipitous discovery

among inter-disciplinary researchers

Results showed that serendipitous discovery was

broadly experienced and was likely to provide

information relevant to their research process.

And also found that certain attitudes and strategic

decisions were perceived to be effective in exploiting

serendipity when it occurred.

Page 8: The Effects of Topic Map Components on Serendipitous Information Retrieval
Page 9: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

Purpose of this study

To analyze the impact that serendipity, which is caused by a topic-

map-based ontology system, brings to the clarification of users'

information needs. Research environment

A topic-map-based information retrieval system, Topic Map

Information Retrieval System(TM-IRS) was developed for the

experiment.

It provided information on every nation of the world as well as on the

top 100 global corporations.

It had 1,372 topics, 3,924 associations and 4,865 occurrences.

7 canned queries were used. The two task queries were randomly

assigned to each participant.

Page 10: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

InformingSerendipitous

Encounter

Informing Modification of

Information Needs

Is this expected?Is this expected?Just

Relevant Information

Serendipitous Encounter

Yes

No

Page 11: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

Data Collection & Processing

Ten participants searched for assigned queries using TM-

IRS.

To check serendipity, the participants were requested to use

browsing and scanning as their search strategies.

Data were collected by intensive interviews and

observations.

Using 'Think Aloud' protocol, the participants' thoughts during

the entire search process were recorded.

Data analyses were carried out via unitization and

categorization.

Page 12: The Effects of Topic Map Components on Serendipitous Information Retrieval
Page 13: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

Components Usage Purpose Times used RateTota

lRate

Topic Types- Accessing individual information 118 29.5%

163 40.8%- Overview within a particular category 45 11.3%

Association Types

- Related information encountering 61 15.3%

128 32.0%- Encountering information, which generates new information needs

2 0.5%

- Browsing organized information based on relationships

65 16.3%

Occurrence Types

- Overview within a particular category 37 9.3%

109 27.3%- Related information encountering 19 48.%

- Rank checking 6 1.5%

- Confirming Specific information 47 11.8%

Total 400 100% 400 100%

<Table 1> Usage rate of Topic Map components during information seeking behavior

Page 14: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

During face-to-face interviews:

Six participants cited the "association type" as the most

frequently used component.

While only one participant mentioned the "topic type"

as such.

The possible reason for the above response:

The information obtained or discovered by association

type may have been far more effective in meeting

information needs of the participants

Page 15: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

Component name The number of times serendipitous findings induced Rate

Topic Type 1 3.3%

Association Type 17 56.7%

Occurrence Type 12 40.0%

Total 30 100%

<Table 2> Rate of Topic Map component what inducing serendipitous discovery situation

The "association type", which produced 17 cases of serendipitous discoveries, was found to be the most effective component.

Page 16: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

How did the participants use the components?

Mostly to browse relationship-based information

presented by the "association type ".

To check specific information using the “occurrence

type".

In terms of serendipitous discoveries

Information organized by relationships and the

discovery of specific information seemed to have been

the effective inducer for each type.

Page 17: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

Association type

Grouping of information by relationships and its

exhaustive displays of related information for any given

selections.

Occurrence type

Presentation of information in descending/ascending

orders as well as the inclusion of specific values

These features enabled them to compare different

pieces of information.

Page 18: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

The data from the study revealed the following:

a. The participants experienced serendipitous discovery during information

retrieval and were able to locate relevant information with ease using the

TM-IRS.

b. The participants benefited from the serendipitous discovery of needed

information . They also utilized it to modify their information needs and

retrieval strategies. As a result, they were able to perform a narrow and

refined search.

c. Topic-map-induced serendipity made impacts on the participants in

clarifying their information needs.

Page 19: The Effects of Topic Map Components on Serendipitous Information Retrieval
Page 20: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

A. Utility of Relationships

S. The association types proved convenient in that it allowed

searches, in a chain fashion, of directly related information.

S. High level of relatedness among the pieces of information also

meant fewer efforts to filter out unnecessary information on their

part.

B. Reduction in Comparisons between Information

S. Information was arranged using diverse relationships among

different topic types, making it possible for the participants to

peruse it at one glance.

I. The singular criterion of descending/ascending order of

arrangements be expanded upon (ex, RDF:seq).S: Strength; I: Desired improvement

Page 21: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

C. Semantic RecognitionS. The association types were expressive enough for the

contents and the types of relationships in the information.

Such semantic representations provided the necessary first clues.

I. Ambiguous expressions only served as deterrents since these expressions caused them to guess wrong. Consequently, the association type names be more explanatory in relation to the contents and their relationships.

S: Strength; I: Desired improvement

Page 22: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

A. Presentation of Details

S. The at-a-glance display of numerical values and

specifics on contents and direct link to topic type

Facilitated searches for information with concrete data,

and at times provided clues for narrowing down the

categories of searches

I. Grouping numerical values and specifics on contents

according to the relatedness among different pieces of

information is desired.

S: Strength; I: Desired improvement

Page 23: The Effects of Topic Map Components on Serendipitous Information Retrieval
Page 24: The Effects of Topic Map Components on Serendipitous Information Retrieval

Sunmin Won & Sam Oh The Effects of Topic Map Components on Serendipitous Information Retrieval

The participants of the present study highly valued the

convenience and utility of topic maps. The majority of these

participants experienced serendipitous discoveries and

judged them to be an integral part of information retrieval

Most participants reported serendipitous discoveries using

associations, and that their use of associations increased

more toward the end of their information retrieval sessions.

Effective and efficient serendipitous discoveries require

maximum utilization of relatedness. This necessitates better

organizations of information and enhanced semantic

expressions as well as technical application of TM query

language.