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A view on the Discovery process at Kalamuna. Discovery is a vital part of a website implementation that involves User Experience practices and provides design assets. video presentation: https://www.youtube.com/watch?v=LmWhq2XkGb8
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THE DISCOVERY CHANNEL
how clients and agencies can tune in to prime time programming
@ Kalamuna LLC / 2014 / 05 / 15
hello from Oakland.
what is
DISCOVERY?
VERY +DISCO
0. lead qualification
1. estimate
2. discovery
3. re-estimate
4. implementation
5. support
KIND OF IN THE MIDDLE
devise a
and achieve
SYSTEM
CONSENSUS
Fragile?
Agile?
Wagile?
GOOD ENOUGH vs NOT ENOUGH
MVP
support∞
DISCOVERY
implement
VERYDISCO
gold
implementMLP
use the right
for the
TOOLS
JOB
1.collaborative docs
2.canonical stores
3.up to date
priorities
4.instant feedback
EMAIL IS WHERE CREEPS SCOPE
ARTIFACTS
ANALYTICS
■ mobile traffic patterns
■ browser trends
■ audience analysis
■ user flow
■ referrals
tell a story with numbers
ANALYTICS
Segment Avg. Page Load
Bounce Rate
% Exit
All sessions 7.11 24.91% 33.16%
International Traffic 10.87 44.47% 37.32%
Mobile and Tablet 18.16 38.76% 36.49%
USER INTERVIEWS
Talk to humans.
Users will always surprise
you.
PERSONAE
combine the most
important attributes of
your users into as few
fleshed out characters as
possible
USER STORIES
as a presenter with a powerful
thirst,I want to get through
this presentation,so that I can
buy my colleagues a drink.
PERSONA:
Goal:She wants to augment her science/technology curriculum with space-related content, classes, field trips, etc.
Education Level / Comfort with Technology:B.A/M.A / Medium
User Story 1: As a teacher at a public U.S. elementary school, I want to access the Educators National Science Standards Lesson Bank so I can save time creating STEM lessons.
User Story 2: As a teacher seeking a master’s degree, I want to find information on the Space Across the Curriculum program so I can use it to move toward my M.S. degree.
User Story 3: As a K-12 teacher, I want to find out about on-site educational opportunities so that I can know what to expect for a field trip to the museum.
Terry Teacher, 43, Colorado 5th Grade Teacher
STYLE TILES
CONTENT STRATEGY
is messy, painful, and
political
but saves lives
but they don’t kiss babies
WEBSITES DO IT ALL
IA DIAGRAMS
CONTENT STRATEGY CI
content strategy can inform the IA, and in turn the story backlog
SITE MAPS
WIREFRAMES
SETTING EXPECTATIONS
we talk a lot about
but
may already be set, outcomes determined, budgets fixed
EXPECTATIONS
you can’t drive a project with
because business changes
BUSINESS REQUIREMENTS
OR DIE
DISRUPT
APOCALYPSEWEBSITE
PROTOTYPE
content strategy in the browser
@ Kalamuna LLC / 2014 / 07 / 26
PROTOTYPE
enact the content strategy,live the dream,and deliver code babies.
Q & A
