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The Mobile Digital Divide The Part Time Group

The Digital Divide

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The Digital Divide in mobile phones

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Page 1: The Digital Divide

The Mobile Digital Divide

The Part Time Group

Page 2: The Digital Divide

So where is the divide?

Economic

Economic

GeographicalGeographical

Financial Financial

Technology

Technology

CulturalCultural

a new currency

a new currency

Page 3: The Digital Divide

Digital Divide - Technology

The way forward for everyone, no matter of age and background

Technology is part of our daily lives, if we like it or not. We may be advanced users who love being online surfing the web, creating blogs, chatting with friends using MSN, Skype or just plain shopping!

We can take this for granted at times but other users could be afraid of using ICT in their daily lives; therefore resulting in the lack of use of ICT or to experiment with technology.

The divide of technology could also just be lack of experience people have with Technology, thus making the gap of Digital Divide greater but there is ways of combating this.

•Free basic IT courses•Telephone support for FAQ•Step by Step flow guides•24/7 easy access online resources

There is a variety of resources accessible to all types of users which can enhance their knowledge and skills.

Page 4: The Digital Divide

Digital DivideTechnology

Digital DivideTechnology

Shopping/Bill

Payments

Shopping/Bill

Payments

Contact FriendsContact Friends

NewsNewsEntertainmentEntertainment

• Shop online or walk to the local Superstore.

•Pay bills online via bank/PayPal or walk to the Post Office or Bank

• Shop online or walk to the local Superstore.

•Pay bills online via bank/PayPal or walk to the Post Office or Bank

• Write to a friend using pen and paper or email.

•Talk to friends face to face or via MSN, Skype etc.

• Write to a friend using pen and paper or email.

•Talk to friends face to face or via MSN, Skype etc.

• Go to the Theatre, Concert or watch live performances on TV, Internet.

•Play board games, cards, sports or play on computer, surf the web.

• Go to the Theatre, Concert or watch live performances on TV, Internet.

•Play board games, cards, sports or play on computer, surf the web.

• Read a Newspaper/Magazine or read up to date news online.

•Talk to people or listen to the radio, watch TV,

• Read a Newspaper/Magazine or read up to date news online.

•Talk to people or listen to the radio, watch TV,

Digital Divide - Technology

Page 5: The Digital Divide

Generally speaking, the most technologically advanced mobile phones are predominantly readily available in the developed countries

(Japan, Europe, Australia, USA, etc)

iPhone Image: http://www.uselog.com/2007/10/more-iphone-usability-stuff.html

Digital Divide - Geographical

Page 6: The Digital Divide

On the other hand......

I have a 71 year old British father-in-law who has never owned a mobile phone and has no

intention of acquiring one.

Yet my 62 year old Nigerian mother can send text messages from her mobile!

Granny photo: http://alan-francis.blogspot.com/2008/05/texting-queen.html

Digital Divide - Geographical

Page 7: The Digital Divide

The economic aspects can be seen as a reflection of other factors:•Geographical – developing and developed countries•Educational – access to, and quality of learning facilities•Political – a voice in the way services are delivered•Historic – the development of a community area or region

In relation to mobile phones there are other forces at play:

•Market forces – whether a market is seen to be profitable by phone companies

•Supplier Competition – new technology constantly being developed and marketed These groups of forces can come together to shape the environment:•Emerging markets – developing/developed countries - Dr Patrick Dixon•Focus of manufacturers to changing to provide more low cost handsets to what they

consider emerging markets

Digital Divide - Economic Factors

Page 8: The Digital Divide

Easy with a mobile

Digital Divide – a new currency

Page 9: The Digital Divide

Not so easy without

Digital Divide – a new currency

Page 10: The Digital Divide

Scales of use • From no mobile phone or use of landlines• More phones than population - UK 102% market penetration - IT Facts

• From progress through technological increments landline > mobile > satellite• To leapfrog effect – emerging markets move straight to mobile/satellite

• Phone types – From basic phone – call /SMS– To Multi function phone – call/SMS/Internet/Camera/GPS/MP3

• Handset acquisition– From recycled / second-hand phone– To new/latest handset

• Phone use – From emergency calls only – To tariffs with unlimited calls/texts– From prepay phones– To contract phones

Digital Divide - Effects of Financial Factors

Page 11: The Digital Divide

Attitudinal Barriers

What does he need that for ?

What r u on about? You know mum

doesn’t talk on the mobile

Told you to take it easy. Too old to understand are u,

haha

Need some help

son!

Digital Divide – The Cultural Backlog

Page 12: The Digital Divide

BRIDGING THE DIVIDE Education !! Education!! Education!!

That’s the only way out. Show them how its done

Homework done in 10 minutes,

beat that. If only they knew how.

Commitment by governments and companies

Rural Programs

Love that tune

Show them the benefits.