The Digital Decade Ahead

5 WebsMobileWeb

SocialWeb

MediaWeb

MachineWeb

RealtimeWeb

H1: Manage Current Business Model

H2: Adapt Current Business Model

H3: Create Future Business Model

What can we say about Global Digital Futures 2020

Pathways to Digital Future: No Predictable Routes

But Plausible Options

PredictionImagination

Possible Prediction?

What could we have predicted from this prototype?

What could we have imagined from this prototype?

Disruptor of Advertising Industry?

1995 2014 2014

1980s

Early 2000s

2014

2014

The best way to

predict the future is to

invent it

Alan Kay

Digital Business Strategy 20201. How did you frame your recommendations?

2. What arguments (internal and external) did you use to motivate them?

3. What assumptions about the future did you make? What data did you use to anchor those assumptions?

4. How convincing were you? How could you be more convincing?

Exploration Experimentation Evaluation Execution

Where Did You Focus Your Recommendations?

1 2 3 4

Exploration Experimentation Evaluation Execution

Where Did You Focus Your Recommendations?

1 2 3 4

Horizon 3 Horizon 2 Horizon 1

• Clarity

• Internal Consistency

• Feasibility

• Digital Drivers

• Risk Mitigation

• Partnerships

• Organization | Teams

• Metrics of Success

Horizon 1 Recommendations

• Plausible Futures

• Technical Trends + Consumer Acceptance

• Imagination Frontiers

• Sustained Commitment

• Risk Mitigation

• Partnerships

• Organization | Teams

• Metrics of Success

Horizon 3 Recommendations

Insights & Lessons From Your

Analysis and Reflections

The Digital Decade Ahead

Opportunities & Challenges