The Concept

The Crystal is located in East London, a destination of extreme regeneration, 10 minutes from the Olympic Park, London City Airport and next to the recently launched Emirates Cable Car. The location is becoming as attractive as the building with a host of leisure, retail and residential projects emerging with the Excel, Westfield Shopping Centre and 02 leisure district within easy reach.

The Crystal• £30million investment from Siemens, who own a market share worth

of £300bn in the Water, Energy, Power, Transport and Healthcare industries

• BREEAM AND LEED international assessments for energy efficient buildings

• The Key Partners in the creation of the building were

Pringle Brandon, Arup, Wilkinson Eyre, Event Communications, ISG and Turner & Townsend

• Building is a Think Tank for ideas, home of Siemens Centre of Competence, focusing on building global sustainable partnerships

• The Mayor of London Boris Johnson opened the building in September

10 Facts on The Crystal• Ground Source Heat Pumps supply 100% of The Crystal’s

heating and most of its cooling

• Not a drop of water is wasted due to everything being recycled or reused

• Linked to Smart Building System, intelligent lighting means levels will be automatically adjusted

• Connecting to a smart grid enables Siemens to actively cooperate with the UK Low Carbon Initiative

• A dedicated on site waste storage area with separate units ensures recycling of paper, plastics, metals and organic waste

10 Facts on The Crystal• A green roof has been developed to provide local species

with a valuable habitat

• The Siemens Building Management System will run 12000 control points, therefore maximising efficiency

• Six Electric car charge stations are on site and available to the public

• Safety and Security are operated throughout the building with intelligent technology

• The Crystal Key uses Siemens Radio Frequency Identification which allows them to collect personal data, tailored experience and send the information to their own email address

• A green roof has been developed to provide local species with a valuable habitat

• The Siemens Building Management System will run 12000 control points, therefore maximising efficiency

• Six Electric car charge stations are on site and available to the public

• Safety and Security are operated throughout the building with intelligent technology

• The Crystal Key uses Siemens Radio Frequency Identification which allows them to collect personal data, tailored experience and send

the information to their own email address

One of the most sustainable buildings in the world

OutstandingMeet the highest local standards for a sustainable building

PlatinumMeet the highest global standard for a sustainable building

Marketing

Key Principles

• Rate Card and corporate information provided on PDF email format and USB version

• Social Media sites such as Facebook and Twitter used to message and inform

• PR campaign strategic in identified sectors such as design, sustainability, events and innovation

• Any printable items done so on recycled paper

Twitter:@thecrystalorg

Web: thecrystal.org

Facebook:facebook.com/thecrystalorg

The Exhibition

The Big Three

GOVERNANCE

1.Efficiency2.Policies3.Leadership

QUALITY OF LIFE1.Chance to have say2.Implement suitable infrastructure3.Access to quality4.Good education resources

1. Make city compete2. Job opportunities 3. Attract skilled workforce4. Municipal finances

ECONOM

IC C

OM

PETITIV

ENES

S

ENVIR

ONM

ENT

1. Resource efficiency2. Make information available3. Ensure air, water quality4. Abate CO2 emission

Macro experiences

CHALLENGES

MULTIPLE SOLUTIONS

REFERENCERESULTS

ATTRACTOR FOR THE MACRO TOPIC

INSPIRE THEMPRESENT POSSIBLE FUTURESOFFER POSITIVE OUTLOOK

SHOW BEST CASE REFERENCES FROMGLOBAL ARCHETYPE CITIES

ENCOURAGE PARTICIPATION

PROBLEM SOLVE

TEST VISITORS

CONTEXTUALISE

INFORMTHE WONDER

Exhibition walkthrough

• Personalized experience• Programming devised in line with

National Curriculum• Layered content, in order to reach

multiple levels of demographic• Focuses on issues that affect all• Free service

Meetings, Events and Conferences

The Auditorium•270 Seater Capacity

•HD Quality Screen

•Bose Sound System

•Video Conference Facility

Events Spaces•Unique and adaptable

•Networking and breakout

•Power and lighting solutions

•Projection and sound

•Intelligent Technology

The Meeting Rooms•6 Rooms

•80” LCD Screen

•Bose Sound System

•Tele Conference Facility

•Multiple Set Ups

•Desk Top Power

• Natural Day Light

Sustainable Catering•Café open 7 days

•Local sourced produce

•In house menus

•Fine Dining to Coffee Breaks

Sustainable Clients

• Host to 2013 Sustainable Events Summit• The Green Building Council UK• British Marketing Association• Newham Council• Metropolitan Police• KPMG• PWC• TFL• Cross Rail• Marks and Spencer

Sustainable Venues

• Use of Intelligent technology – Ipad registration, biog uploads, smart booking system

• Recycling facility within rooms

• Locally sourced and homemade produce

• Re-cycled water• Building Services

Management to ensure efficiency with lighting, heating and cooling systems

What else can we do?

• Recommend paperless meetings

• Recommend alternative catering options

• Use SMART Board technology rather than flip charts

• Simply turn lights off after using meeting room

• Use public transport to get to meeting, event

• Look at types of give away, goody bags – do you need that brochure?