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THE CONNECTED CONSUMER

The Connected Consumer in 2015 and Beyond: What You Need to Know, What You Need to Do!

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Page 1: The Connected Consumer in 2015 and Beyond: What You Need to Know, What You Need to Do!

THE CONNECTED CONSUMER

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ABOUT PERFICIENT

Perficient is a leading information

technology consulting firm serving

clients throughout North America.

We help clients implement business-driven technology

solutions that integrate business processes, improve

worker productivity, increase customer loyalty and create

a more agile enterprise to better respond to new

business opportunities.

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PERFICIENT PROFILE

• Founded in 1997

• Public, NASDAQ: PRFT

• 2014 projected revenue ~$454 million

• Major market locations:

Allentown, Ann Arbor, Atlanta, Boston, Charlotte,

Chicago, Cincinnati, Columbus, Dallas, Denver,

Detroit, Fairfax, Houston, Indianapolis, Lafayette,

Milwaukee, Minneapolis, New York City, Northern

California, Oxford (UK), Philadelphia, Southern

California, St. Louis, Toronto, Washington, D.C.

• Global delivery centers in China and India

• >2,600 colleagues

• Dedicated solution practices

• ~90% repeat business rate

• Alliance partnerships with major technology vendors

• Multiple vendor/industry technology and growth awards

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A SENSE OF PURPOSE…

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AND IT’S LACK

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WHY CONNECTED CONSUMERS?

Because the World is Forever Changed

The Connected Consumer is Reality

Our Life Today in No Way Resembles Our Past

Leadership is Required to Move Us Forward

Trust is What Matters Most

1

2

3

4

5

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8 Billion

93% 103 % 84%

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WHO EXACTLY IS THE CONNECTED CONSUMER?

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THE MODERN MIND

Scanning

Processing

Speed

Stimulation Junkies

Impatient Expectations

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The Connected Consumer is…

DIFFERENT.

NOW.

NEXT.

…connect with me

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FOR EVERY MINUTE OF EVERY DAY

204Bemails are sent

4BGoogle searches are initiated

7Mcalls are made

2.4BFacebook shares

44MApps downloaded by Apple Users

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The Connected GLOBAL Consumer is

Uber Alibaba Tesco

shape-shifting the path to purchase.

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ENDLESS SELF-SERVICE

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BEACONS-GO-SHOPPING

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AUGMENTED REALITY

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MOBILE LOYALTY

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MOBILE AS POS

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BLOOMIES IS FULLY MOBILE

Mobile Equipped Associates

Smart Fitting Rooms

Digital Wallet Acceptance

Flexible Fulfillment

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2020

50BCONNECTED

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IT’S A GAME CHANGER!

BRANDScan no longer

sell what they

make.

RETAILERScan no longer sell

what they stock.

They must

make what

they can sell!

They must

stock what

they can sell!

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7CAPABILITIES

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COMMUNICATING

YOUR COMPELLING BRAND STORY

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HAVE A DIFFERENTIATED &

FRICTIONLESS CUSTOMER EXPERIENCE

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CREATING CUSTOMIZED PRODUCTS AND SERVICES

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BUILDING SOCIAL MEDIA ENGAGEMENT

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HAVE A SEAMLESS &

SYNCHRONIZED DEVICE CAPABILITY

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REAL-TIME TRANSPARENCY &

DELIVERY CAPABILITY

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TRANSACTION &

INFORMATION SECURITY

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PURPOSE?WHAT IS YOUR

BEYONDTHINKING

THE PROBLEM…

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Are you ready to

connect with your

Connected Consumers?