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The Connected Car is Here Nick Pudar

The Connected Car is Here

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Consumers in today's programmable world are deriving value from connected experiences that extend beyond their smartphones, tablets, and PCs. Come learn about GM OnStar's journey through 17 years of connectivity: how they are opening up to developers and creating a thriving digital ecosystem through APIs, apps, and data.

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Page 1: The Connected Car is Here

The Connected Car is HereNick Pudar

Page 2: The Connected Car is Here

A Long Journey to APIs

• GM has been pursuing connected vehicle solutions for many years

• An API strategy is a significant pivot for an entirely new journey

• A quick recap of our journey…

Page 3: The Connected Car is Here

1966 – Driver Aid, Information & Routing

• Audio traffic alerts• Visual road sign minder• Route navigation• Coded voice

communications via radio links

• Required embedded magnets in roadways

Page 4: The Connected Car is Here

1987 – Mobile Communication Network

• Focus on passenger communications to others outside the vehicle

• Explore Vehicle-To-Infrastructure opportunities for safer travel

• Required construction of private nationwide microwave tower network

Page 5: The Connected Car is Here

1994 – Project Beacon

• Create innovative new business built on connectivity

• Leverage strength of unique corporate assets

• Successful demonstration of real value of opportunity

• Governance structure too complex

Page 6: The Connected Car is Here

1996 – OnStar Corporation

• Peace of Mind services– Safety & Security– Diagnostics– Navigation

• Deep vehicle integration• Live Advisors• Leverages existing cellular

network for communications• Leverages existing satellite

network for geolocation

Page 7: The Connected Car is Here

2010: Leveraging APIs for our own Applications

• In 2010 we applied our APIs to provide industry leading information access and control for our Volt customers

• We have extended these features for all of our vehicles with the RemoteLink app

Page 8: The Connected Car is Here

Today’s Reality: API Services

• Remote APIs provide both One-Way and Two-Way vehicle interface

• All API calls go through our secure back-office infrastructure

• All vehicle connectivity is through OnStar’s proprietary channels

Page 9: The Connected Car is Here

We Started a Developer Program This Year

• SDK/Emulator for In-Vehicle apps

• Remote APIs for cloud-based access

• Actively engaging with developer community– Hackathons– Sponsored contests

Page 10: The Connected Car is Here

Smartgrid Example

• Utilities can use APIs to provide intelligent Demand Response solutions

• Presence of renewable energy in grid can signal participating EVs to start charging

• First instance of consumers having a real demand signal for renewable energy

• See this example at the display booth

Page 11: The Connected Car is Here

Urban Mobility Solutions Will Get Better Integration

Page 12: The Connected Car is Here

Where next? (illustrative example)

• Who is familiar with IFTTT?

Page 13: The Connected Car is Here

IFTTT Connects Events and Activities through APIs

Page 14: The Connected Car is Here

OnStar essentially has been doing this internally

Page 15: The Connected Car is Here

More is possible

Page 16: The Connected Car is Here

MUCH MORE: Intent Engines Become Accessible

Page 17: The Connected Car is Here

Programmable personalization

Page 18: The Connected Car is Here

Understanding Stakeholders Matters

• A successful API implementation must consider total system needs and implications

• Easy to address a single stakeholder

• Harder to address two stakeholders’ needs

• Difficult to develop a systemic solution

Page 19: The Connected Car is Here

Stakeholders Needs

Page 20: The Connected Car is Here

Thank you