The Components of IoT: Building an IoT Ecosystem

TBR

T EC H N O LO G Y B U S I N ES S R ES EAR C H , I N C .

Technology Business Research Webinar Series

July 24, 2015

The Components of IoT: Building an ecosystem Insights from TBR’s IoT Market Landscape

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Ezra Gottheil

Principal Analyst, Internet of Things (IoT) and Devices

Email: [email protected]

Twitter: @egottheil

John Spooner

Director, Internet of Things (IoT) and Devices


Twitter: @johnspoonertbr

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mailto:[email protected]


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Enduring

Accelerating

Profound Change: Michael Porter & James Heppelmann call IoT “The Third Wave of IT-Driven Competition”

IoT is hot like climate change

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Vendors

Customers

Business

Technology

Two pairs of tracks

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Image: https://creativecommons.org/licenses/by/2.0/

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An explosive mixture

Business need: Rapid transformation

IoT potential: Extension of IT to the physical world

The ignition point: Specific applications

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The spark is a merger of business and technology

NEW OUTCOMES

BUSINESS STRATEGY

TECHNOLOGY

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Hurdles to explosive growth

There is now rapid growth, but . . .

Hype

Application definition – the spark

Patterns

Horizontalization

Standards

Vendor stories

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IoT hype is its own worst enemy

Vague

Ambitious

Unrealistic

Applications, not potential

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The potential and the hurdle of IoT

IoT adds pieces to the IT basket

A new class of pieces

Projects are undefined

Solve business problems

Which problems?

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Watching for patterns

Patterns drive innovation

Both business and technical

Cost reduction, product improvement, leapfrog

Diversity

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Horizontalization

Common business functions

Choices

Scale

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Groping for standards

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Most of the pieces fit

Networks

Critical mass

Diversity


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Platforms

Mini-platforms

Diversity

Cisco, GE, and IBM

Microsoft, Intel, Google

HP

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Vendor Business Models

Accenture

IBM & Cisco

HP & Dell

GE

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Cisco IoT System

Broad and deep position

Claiming mindshare

Real products

But narrower

Siloed

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The IoT ecosystem

IoT is additive

To businesses

To vendors

To systems

IoT components, new and old Everything IT – HW, SW, NW, Svcs

Network, analytics & security

Edge & Fog

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The road ahead

Business focus

Flexibility

Diversity

Understanding the need

Assembling the pieces

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Ezra Gottheil

Principal Analyst, Internet of Things (IoT) and Devices


Twitter: @egottheil

John Spooner

Director, Internet of Things (IoT) and Devices


Twitter: @johnspoonertbr

Questions?

Components of IoT – Webinar Presenters

James McIlroy Vice President of Sales Email: [email protected] Telephone: 603.929.1166

Twitter: @TBRinc SlideShare: www.slideshare.net/TBR_Market_Insight YouTube: www.youtube.com/user/TBRIChannel LinkedIn: www.linkedin.com/company/technology-business-research

Additional information:

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TBR IoT Portfolio

Market Landscape

Frequency: Semiannual/quarterly Focus: Forward-looking view of the IoT marketplace Includes: • Key segment findings • Vendor positioning, strategies,

GTM, acquisitions and alliances and opportunities

• An assessment of customer challenges by vertical

A view of how vendors and customers

are addressing IoT

Market Forecast

Frequency: Semiannual Focus: Forward-looking market-sizing and five-year forecast Includes: • Current-year market sizing and

five-year market forecast, based upon multiple segments

• Growth drivers • Top trends • Leading market players • Top verticals

An IoT market opportunity forecast,

including key vendors and verticals

Customer Research A recurring view of customer

perceptions and adoption plans for IoT

Frequency: Semiannual Focus: Customer perception of and planned adoption of IoT Includes: • Decision-making criteria: customer

needs, goals and triggers for adoption

• Customer spending/budgeting • Experience/satisfaction with

current products, services and vendors

TBR Coverage

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TBR methodology

TBR uses a methodology built on 19 years of company-centric analysis. We initiate models with all available reported information, which provides a foundation for analysis and baseline for correlation.

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Benchmarks A comparison of vendor performance, over time, in a market including backward- and forward-looking analysis, comparison of vendors’ strategies, financials, go to market, and resource management

• Quarterly, Semiannual or Annual reports

Customer Research Provides a view of end-customer adoption within an emerging or maturing market, budgeting, vendor use & selection and satisfaction analysis

• Semiannual studies

Market Forecasts Analysis of market opportunity with forward-looking and five-year forecasts including current market sizing, growth drivers, top trends and leading market players

• Annual or Semiannual reports • Includes XLS data

Market Landscapes A forward-looking view of emerging market segments and analysis of how vendors and customers address an emerging technology, including vendor positioning, strategies, acquisitions and alliances, and opportunities

• Semiannual reports

Vendor Reports & Profiles A deep-dive analysis of a single vendor across corporate strategy, tactics, SWOT, financial, strategy, go-to-market and resource points of view

• Quarterly or Semiannual Vendor Reports • Featured Vendor Profiles

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T EC H N O LO G Y B U S I N ES S R ES EAR C H , I N C .

About TBR Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. To learn how our analysts can address your unique business needs, please visit our website or contact us today.

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