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The Changing Face of User Input on Mobile Devices User Input Future (widespread adoption of mobile Internet and advanced mobile data services) Text and Numbers Text and Numbers Commands User Input before 2008 (before adoption of mobile Internet and advanced mobile data services) User Input Today (early stage of adoption of mobile Internet and advanced mobile data services) December 5, 2008 © Yuvee, Inc. 1 Note: text and command percentages are estimates

The Changing Face Of User Input On Mobile Devices 12.5.2008

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This slide presentation discusses the changing face of user input on mobile devices. As mobile applications become more prevalent, the user is faced with entering "commands" that drive the applications as much or more than entering text and numbers. "Command" entry on PCs and Laptops works by using a mouse to pull down menus of commands, but the small screens of mobile devices cannot accommodate command bars and pull-down menus, so an alternative system for making "command" entry is required. This presentation also proposes a solution that works in mobile and handheld devices. This presentation was prepared by Yuvee, Inc., which also is the developer of the solution - the NeoKeys technology - that is proposed in the slide deck. Related websites are: www.yuvee.com, www.neokeys.com and www.neokeyslauncher.com .

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The Changing Face of User Inputon Mobile Devices

User Input Futurep(widespread adoption of mobile Internetand advanced mobile data services)

Text and NumbersText and NumbersCommands

User Input before 2008(before adoption of mobile Internet and advanced mobile data services)

User Input Today(early stage of adoption of mobile Internet and advanced mobile data services))

December 5, 2008 © Yuvee, Inc. 1Note: text and command percentages are estimates

Command v. Text Entry

• The mobile Internet and advanced mobile data services require the user t t “ d ” t t t i i l hi h tto enter “commands” over text entry as an increasingly high percentage of user input – particularly for immersive data services

• Simple examples of commands: C +/ fl h / ff l d• Camera: snap, zoom +/-, flash on/off, upload, …

• Game: move left/right, pass, shoot, block, new player, player attributes, …• Internet: home, refresh, new tab, zoom +/-, bookmark, favorites, …• Social apps: locate/poke a friend, upload photo, send video clip, …

M i h ffl l t d l d• Music: shuffle, replay, stop, download, sync, …• Application: application-specific commands• Movies/TV: play, stop, fast forward, rewind, pause, zoom +/-, …

• On PCs users enter commands to control applications primarily using• On PCs, users enter commands to control applications primarily using command/task bars with pull-down menus that are accessed using a cursor and mouse – but command bars and pull-down menus cannot work on mobile devices for the simple reason that the screens are too small

December 5, 2008 © Yuvee, Inc. 2

small.

Command Entry is Effortless using the Neokeys Interface

• We make command entry effortless for the user for any

using the Neokeys Interface

We make command entry effortless for the user for any application

• We make it easy for application developers and operatorsto code a wide set of commands into their apps that areto code a wide set of commands into their apps that are easy for the user, regardless of screen dimensions

• Only NeoKeys creates a physical keypad system with d h k d ff i i l fcommands on the keypad offering a single pattern of use

across all applications, media and services– leaving unimpeded view of high value content on the upper screen

d ti l t i t ti f th d i / ft /W b– and creating a complete integration of the device/software/Web

• Result: easy and fast adoption across all demographic groups of a broad spectrum of immersive mobile

December 5, 2008 © Yuvee, Inc. 3

g p papplications and the mobile Internet

No Other System Addresses the Command Entry Issue

• Phones with physical buttons (either a 12 key numeric keypad with

the Command Entry Issue

• Phones with physical buttons (either a 12 key numeric keypad with directional pad and soft keys, or a mini-QWERTY keypad with directional pad and soft keys)

• These require all commands to appear on the main screen of the device• These dedicate 30% to 50%+ of the surface of the phone to numeric/text

oriented keys that (1) do not generate revenue and (2) do not make anything easy except numeric and limited text entry

Phones with touchscreens make up a growing segment• Phones with touchscreens make up a growing segment• These require all commands to appear on the main screen of the device• These either do not include any physical keys (a serious limitation for

immersive data services) or include one or even both types of physical keysimmersive data services) or include one or even both types of physical keys dedicated to numeric and limited text entry

December 5, 2008 © Yuvee, Inc. 4

The Neokeys InterfaceA User Interface Ecosystem that is critical to the mobile

Internet and next generation mobile data services

N K i t t d i t f t

Internet and next generation mobile data services

• NeoKeys is a patented user interface ecosystem

with one effortless system, it enables the entire industry: h– the user

– the device manufacturer– the operator

the application developer community– the application developer community– the content/media/web companies

to move to widespread adoption of the full mobile p pInternet and immersive data services and applications by making “command” entry effortless

December 5, 2008 © Yuvee, Inc. 5

About Yuvee

• Yuvee:• Yuvee:– develops and licenses advanced user interfaces that make the

mobile Internet and advanced data services effortless and immersiveimmersive

– provides consulting services on user interface and innovation practices

• Contact:– Tim Higginson at (847) 962-1623 or [email protected]

• Learn more:– www.yuvee.com

December 5, 2008 © Yuvee, Inc. 6