33
Amsterdam, February 2016

The Challenge of Mobile Social Games in Latin America | Alex Cohen

Embed Size (px)

Citation preview

Page 1: The Challenge of Mobile Social Games in Latin America | Alex Cohen

Amsterdam, February 2016

Page 2: The Challenge of Mobile Social Games in Latin America | Alex Cohen

YOURS TRULY

Page 3: The Challenge of Mobile Social Games in Latin America | Alex Cohen

Your speaker today: Alex Cohen, Akamon’s CPO

34 years old, American settled on this side of the AtlanticGame Designer at IGT for 7 years

Head of Game Design for Quickspin (small RMG studio in Stockholm)With Akamon as CPO for just under 2 years

Page 4: The Challenge of Mobile Social Games in Latin America | Alex Cohen

AKAMON AND LATAM

Page 5: The Challenge of Mobile Social Games in Latin America | Alex Cohen

So, can you make a successful social casino company focused only on Latin countries ?

AKAMON, # 13 global social casino company and recently closed sale to Imperus

Page 6: The Challenge of Mobile Social Games in Latin America | Alex Cohen

SHOULD I CARE ABOUT LATAM ?

Page 7: The Challenge of Mobile Social Games in Latin America | Alex Cohen

Latin America, is it a force ? Should I care ?

Page 8: The Challenge of Mobile Social Games in Latin America | Alex Cohen

I KNOW WHAT LATAM IS

Page 9: The Challenge of Mobile Social Games in Latin America | Alex Cohen

Latin America, do we really know what it is ?

Page 10: The Challenge of Mobile Social Games in Latin America | Alex Cohen

Latin America, getting beter on the stereotypes

Page 11: The Challenge of Mobile Social Games in Latin America | Alex Cohen

MAYBE NOT, PLEASE EXPLAIN

Page 12: The Challenge of Mobile Social Games in Latin America | Alex Cohen

Althougt has far as stability, at least two Latin Americas, two regionsONE SINGLE LATIN AMERICA ?

Page 13: The Challenge of Mobile Social Games in Latin America | Alex Cohen

In the Atlantic, you will have to deal with rulers like this ….

Page 14: The Challenge of Mobile Social Games in Latin America | Alex Cohen

In the Pacific, there are somo Oligopolies ……

Page 15: The Challenge of Mobile Social Games in Latin America | Alex Cohen

ENOUGH GEOPOLITICS, TELL ME ABOUT MOBILE

Page 16: The Challenge of Mobile Social Games in Latin America | Alex Cohen

Mobile traffic: pretty universaL behaviour, and trending upwards

Page 17: The Challenge of Mobile Social Games in Latin America | Alex Cohen

Latin America, already the second largest smartphone region and the fastest growing

Page 18: The Challenge of Mobile Social Games in Latin America | Alex Cohen

The potential market today in Latam: 155 Million, not too shaby

Page 19: The Challenge of Mobile Social Games in Latin America | Alex Cohen

What about Social Mobile: surprisingly, very mature regions

Page 20: The Challenge of Mobile Social Games in Latin America | Alex Cohen

WHAT DO LATINOS PLAY ON SOCIAL CASINO

Page 21: The Challenge of Mobile Social Games in Latin America | Alex Cohen

What do Latinos like to play in social casino: slots, video bingo and local games

Page 22: The Challenge of Mobile Social Games in Latin America | Alex Cohen

DO THEY PAY ?

Page 23: The Challenge of Mobile Social Games in Latin America | Alex Cohen

THEY PAY, BUT YOU HAVE TO KNOW HOW AND WHEN

Page 24: The Challenge of Mobile Social Games in Latin America | Alex Cohen

OK, NOW YOU KNOW, SO NOW YOU CAN ……

Page 25: The Challenge of Mobile Social Games in Latin America | Alex Cohen

OK, THIS IS TOO MUCH, I THINKI AM LATE TO THIS PARTY

Page 26: The Challenge of Mobile Social Games in Latin America | Alex Cohen

Latam Mobile Gaming Oportuniy, Ok, maybe there is still time…..

Page 27: The Challenge of Mobile Social Games in Latin America | Alex Cohen

There are, however, some clouds, Brazil is about to go into panic mode

Page 28: The Challenge of Mobile Social Games in Latin America | Alex Cohen

SO, THE CONCLUSION IS

Page 29: The Challenge of Mobile Social Games in Latin America | Alex Cohen

So, should I invest in Latam or not…..

Page 30: The Challenge of Mobile Social Games in Latin America | Alex Cohen

SO, WHAT ABOUT AKAMON´S PLANS?

Page 31: The Challenge of Mobile Social Games in Latin America | Alex Cohen

23.0%

16.0%

10.1%

5.0% 4.9% 4.9% 4.6% 4.4% 3.9%2.9% 2.3%

1.6% 1.5% 1.4% 1.4% 1.3%

31

Diwip ranked 11th with 1.6% market share; Akamon ranked 15th with a 1.3% market share1

The acquisition moves Imperus up to the 10th largest social casino company by revenues with a 2.9%

market share, making it the largest public pure play social casino company and the most

geographically diversified

Largest Publically Traded Pure Play Social Casino Gaming Company

31

Market Share of Top 15 Social Casino Operators by Revenues1

Pro

Forma

1. Eilers Research (Q4/14)

Largest

Public

Pure Play

Social Casino

And now what ?

Page 32: The Challenge of Mobile Social Games in Latin America | Alex Cohen

Lastly, latinos are in only in South America, right ?

Page 33: The Challenge of Mobile Social Games in Latin America | Alex Cohen

www.akamon.com