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Amsterdam, February 2016
YOURS TRULY
Your speaker today: Alex Cohen, Akamon’s CPO
34 years old, American settled on this side of the AtlanticGame Designer at IGT for 7 years
Head of Game Design for Quickspin (small RMG studio in Stockholm)With Akamon as CPO for just under 2 years
AKAMON AND LATAM
So, can you make a successful social casino company focused only on Latin countries ?
AKAMON, # 13 global social casino company and recently closed sale to Imperus
SHOULD I CARE ABOUT LATAM ?
Latin America, is it a force ? Should I care ?
I KNOW WHAT LATAM IS
Latin America, do we really know what it is ?
Latin America, getting beter on the stereotypes
MAYBE NOT, PLEASE EXPLAIN
Althougt has far as stability, at least two Latin Americas, two regionsONE SINGLE LATIN AMERICA ?
In the Atlantic, you will have to deal with rulers like this ….
In the Pacific, there are somo Oligopolies ……
ENOUGH GEOPOLITICS, TELL ME ABOUT MOBILE
Mobile traffic: pretty universaL behaviour, and trending upwards
Latin America, already the second largest smartphone region and the fastest growing
The potential market today in Latam: 155 Million, not too shaby
What about Social Mobile: surprisingly, very mature regions
WHAT DO LATINOS PLAY ON SOCIAL CASINO
What do Latinos like to play in social casino: slots, video bingo and local games
DO THEY PAY ?
THEY PAY, BUT YOU HAVE TO KNOW HOW AND WHEN
OK, NOW YOU KNOW, SO NOW YOU CAN ……
OK, THIS IS TOO MUCH, I THINKI AM LATE TO THIS PARTY
Latam Mobile Gaming Oportuniy, Ok, maybe there is still time…..
There are, however, some clouds, Brazil is about to go into panic mode
SO, THE CONCLUSION IS
So, should I invest in Latam or not…..
SO, WHAT ABOUT AKAMON´S PLANS?
23.0%
16.0%
10.1%
5.0% 4.9% 4.9% 4.6% 4.4% 3.9%2.9% 2.3%
1.6% 1.5% 1.4% 1.4% 1.3%
31
Diwip ranked 11th with 1.6% market share; Akamon ranked 15th with a 1.3% market share1
The acquisition moves Imperus up to the 10th largest social casino company by revenues with a 2.9%
market share, making it the largest public pure play social casino company and the most
geographically diversified
Largest Publically Traded Pure Play Social Casino Gaming Company
31
Market Share of Top 15 Social Casino Operators by Revenues1
Pro
Forma
1. Eilers Research (Q4/14)
Largest
Public
Pure Play
Social Casino
And now what ?
Lastly, latinos are in only in South America, right ?
www.akamon.com