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The capabilities and limitations of using animation in email 2. Table of content 3. What is animation in email 4. And the Oscar goes to... 5. Gifs in practice - Good example 6. Gifs in practice - Bad example 7. Gifs in practice - images off 8. Tips for using GIF animation 9. Other ways to animate in email
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The capabilities and limitations of using animation in email
• Introduction• Gifs in practice, ways they should and should not be used• Tips for using gif animation• Other ways to animate in email• Questions
Animation in email
What is animation in email
GIF - Graphic Interchange Format
And the Oscar goes to…
Gifs in practice
Good Example - Lastminute.com
✓ Small in file size
✓ Drives conversions
Bad Example – Victoria Beckham
Gifs in practice
✖ Looks spammy
✖ Where do you engage?
Looks good but what about the simple stuff?
Gifs in practice
ImagesOn:
ImagesOff:
• What’s the message?
• Relevance
• Build
• Ideas - http://www.aardman.com/
Tips for using GIF animation
Echograph
Other ways to animate in email
✓ Looks seamless✓ Perfect quality✖ Large file size✖ Hard to create
Any questions?
