The Browser is not a Document Readerwith @RachelNabors of RachelNabors.com

The Era of Flash

Smell the load screen.

Everyone wanted to be a Dunkleosteus, erm, Flash Developer.

iOS says no to Flash

Rise of the Front End Dev

The environment was irreversibly changed.

● HTML5, CSS3, and JavaScript were able to rise to the occasion.

● Many designers, developers and generalists began crossing into each others' territories.

New Niches

An evolving role

● Clients have gotten used to hearing, “You can't do that on an iPhone!”

● Designers and developers have let themselves be limited by Internet Explorer

Increasingly static

Equal & Opposite ReactionsFrom:● Interactive● Show-offy● Over-the-top● Unorthodox design

To:● Content-first● Reserved● User-focused● Magazine-like

from the anime Serial Experiments Lain

“My prediction is that, unless the leadership vacuum is filled, the Web is going to retreat back to its origins as a network of hyperlinked documents. The Web will be just another app that you use...”

—Joe Hewitt, Web Technologies Need an Owner, 2011

We have the power● HTML5 Audio, Video● SVG● Canvas● CSS3 Animation and Transitions● Web Audio API● Web GL

We can do thisApply what we've learned from the worst offences of Flash:

● User Experience● Accessibility● Performance and size

Interaction != “Flashy”Not every interaction is going to look like this: http://codepen.io/rachelnabors/full/lqswg

We can do interactions right, for all experiences:http://www.apple.com/mac-pro/

Return of the Interaction Developer

What we can do● Define yourself by the things you make, not

the tools you use

● Evolve with the environment

● Cross pollinate, reach out to people outside your circls

And above all else remember:

What we build today determines what browsers and networks support tomorrow.

Thank you! @RachelNabors of RachelNabors.com