Search Engine Optimalisation

• Introduction • Tips & Tricks• Some examples

SEARCH ENGINE OPTIMALISATION

• Higher ranking in Google search• Attract new audience

SEARCH ENGINE OPTIMALISATION

• Give each entry a clear title • Use keywords in file names• Use general file types (jpg, png)• Give images and links an alternative tag (not on blogger)

• Keyword rich body text • Addtoany social sharing

• Regularly update your blog• Link to other websites, and let other sites link to you

(let links open in a new window to not lose your visitors)

• Ask Google to crawl your site : http://www.google.nl/addurl.html.

STARTING TIPS FOR BLOGGERS

• Define META description (and keywords)

• Use <h1> <h2> to define titles• Keyword tool– New keywords– Estimated traffic per keyword

• Use Robots.txt file in case you do not want a page to be indexed by Google

MORE ADVANCED SEO TIPS

– Define labels (could be used as kind of sitemap)

– Use keywords in your file name (no possibility to add an alternative tag)

– Basic statistics can be extended with Google Analytics• Google Analytics ID (starts with UA)

BLOGGER

• ADD LINK in blogger

BLOGGER

• Define categories • Optimise url (preference for – instead

of _• Images – Alternative tag

WORDPRESS

• ALTERNATIVE TAG in WordPress

WORDPRESS

• ADD LINK

WORDPRESS

• http://share.lockerz.com/buttons/for/blogger• http://share.lockerz.com/buttons/for/wordpress_com• http://www.google.be/intl/nl/webmasters/+1/button

SOCIAL SHARING BUTTONS

SOME EXAMPLES

SOME EXAMPLES

STRUCTURE YOUR BLOG

Ads are linked to the content on your website

GOOGLE ADSENSE