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Soon the Internet Corporation for Assigned Names and Numbers (ICANN) will release a new range of top-level domains (TLDs) to the public. This means that businesses have the opportunity to acquire more desirable domain names specific to their business, covering themes like location (.nyc, .miami), business (.shop, .restaurant), technology (.blog, .web), and hobby (.football, .music). How will the new TLDs benefit businesses? We explain it all in this presentation. Find more information and pre-register at http://1a1s.us/mz.
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1&1 – New Top Level Domains
What are the benefits of the
new top-level domains?
Page 1® 1&1 Internet Inc. 2013
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What are the new top-level domains (TLDs)?
Page 2® 1&1 Internet Inc. 2013
Soon the Internet Corporation for Assigned Names and Numbers (ICANN) will release a new range of top-level domains (TLDs) to the public. This means that businesses have the opportunity to acquire more desirable
domain names specific to their business, covering themes like location (.nyc, .miami), business (.shop, .restaurant), technology (.blog, .web), and hobby
(.football, .music).
But you may be asking: “How will these new TLDs
benefit me and my business?”
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Solid Online Branding
Increased opportunities within the congested Internet namespace
No need to settle for a complex
domain name as a .COM – Choose official business
name with new TLD
Distinguish yourself from competitors with location or specialty TLDs
® 1&1 Internet Inc. 2013
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Online Brand Security – Establishing a Domain Portfolio
® 1&1 Internet Inc. 2013
Protect against cybersquattingWhen individuals register domains with the likeliness or similarity to
existing businesses or public figures with malicious intent or attempt to resell the domains to the business for a high personal profit
Prevent trademark infringements
TIP: Register professional domains that convey various
misspellings or domain extensions
Establishing an extensive domain portfolio can help brand reputation
and security.
Photo Credit: ©iStockphoto.com/DSGpro
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Digital Advantage and Visibility
® 1&1 Internet Inc. 2013
Stay updated on new TLD developments and launches for a
competitive advantage
Search engines have begun detailing their algorithms to index new TLDS as highly
as existing TLDs like .COM
Bring more context into your domain
name
Photo Credit: ©iStockphoto.com/ariszaglis, © frank peters – Fotolia.com, © XtravaganT– Fotolia.com
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Thank you for your attention!
To learn more about new TLDs, visit: www.1and1.com/new-top-level-domains
Page 6® 1&1 Internet Inc. 2013
