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Social media outsourcing is an excellent option for business owners who want to make their presence felt on the major social networking sites.
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The Basics of Social Media Outsourcing
When it first gained popularity, social
media was seen as an excellent way to
keep in touch with family and friends.
As businesses scrambled to make
their presence felt on social
media, the idea of social media
outsourcing came to light.
SM activities for business
promotion generally involve
being active on such sites as
Facebook, Twitter, and LinkedIn.
Your activities on these networks
should be geared towards
reaching out to your target
market.
These activities necessitate
bookmarking on the same
social networking sites.
The more sites you join, the more
visible your brand becomes,
both to search engines and your
target market.
Understandably, being active on
multiple networking platforms
requires a lot of time and effort.
It is also a long-term process,
since the online community is
very dynamic and you need to
keep up with the latest trends.
This is why many business
owners choose to hire a third-
party company to handle these
activities on their behalf.
This is what outsourcing is all
about—
paying someone else to do the
work for you.
Consider this:
To ensure success for your SM
activities, you need to post at least
one tweet per hour and one Facebook
update each day.
If you maintain accounts on, say,
three networking sites other than
Facebook and Twitter, you’ll have to
make regular posts on those sites
Additionally, you’ll have to respond
to comments and answer questions
from your followers.
C a n y o u r e a l l y h a n d l e
t h i s o n y o u r o w n ?
Outsourcing may indeed be the
most cost-effective solution in
this case.
How Can You Maintain Authenticity with Social Media
Outsourcing?
You should also make sure an
open line of communication is
maintained with your outsourcer
so you can deliver real-time
feedback and corrections.
You can still maintain
authenticity by reviewing all
materials to be posted on your
accounts.
Finally, you should provide your
outsourcer with a set of
guidelines and standards to
adhere to.
Make sure that you choose the right
social media outsourcing company
that best meets your requirements
and serves your needs.
Call
1-702-501-8277
or visit
Squarefishinc.com