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Presentation from Networking the Networks - Riddel Hall, Belfast 13 December 2013
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The Art Of Being Social
Who Am I
Andy Hill, I run Dokoo Digital an award winning digital marketing agency and am on the board of the Chartered Institute of Marketing for Ireland
What is social media
What is social media really is
• Social media is a place to have conversations• It is a medium to make new connections• It is a quick way to communicate • It is a resource to find out instant information
Storytelling
How to tell better stories
• Content calendars• Posting at the correct time• Using online search to find relevant
discussions• Using hashtags • Contributing more online
How social media can help your networks
• One location where content can be shared• Hassle free way of sharing information• One voice• Can work as an intranet • Make new contacts• Share info about your own business
To summarise
• Bring offline online• Tell stories • Use the right language• Disciplined content schedule
Questions ?