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The Art Of App Engagement
Yoav Barel, Head of Mobile
Israel Mobile Summit, Tel Aviv, June 9th
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● Intro
● Where you want to be
● The art of app engagement
● Find the right balance
● Add the human touch
● Q & A
Agenda
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Apps are part of our everyday lives
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And our expectations are rising ...
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Yet, we’re not being engaged right
It’s time for your
daily brain exercise!
50% off all mens
clothes. Buy now!
It’s time for your
daily brain exercise!
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And we vote with our finger ...
50% off all mens
clothes. Buy now!
Annoying
Disable
Notifications Uninstall
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Leading to very low retention rates
5%Of your users or less are likely to stick
with your app after 90 days
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Where you need to be ...
Frequency
Valu
e
Most Apps
The Art of App Engagement
+ =
Findthe right balance
Addthe human touch
Retainhappy users
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$
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Finding the right balance
Frequency
Find the right balance
Annoyed Delighted
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My Airline NowGreat Trainer Now
How about getting your brain
exercise now? If not now, let me
know when is a good time?
SoSo Trainer Now
It's time for your daily brain
exercise!
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Finding the right balance
Personalization
Find the right balance
Annoyed Delighted
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My Airline NowGreat Retailer Now
The blue skirt in your wishlist is
now in stock and is 50% off.
Swipe to purchase.
SoSo Retailer Now
50% off on all men’s sweaters.
Open our app to find more
details now!
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Finding the right balance
Context
Find the right balance
Annoyed Delighted
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My Airline NowGreat Airline Now
Hope you’re enjoying our lounge,
but it’s really time to head to the
gate :-)
SoSo Airline Now
Flight HE81 has left the gate.
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Add the human touch
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Increase in in-app sales conversion rate
x8
Combined together you get the full power
+ =
Findthe right balance
Addthe human touch
Retainhappy users
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$
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Transforming the connection between
brands and consumers
Thank You!
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The Art Of App Engagement
Yoav Barel, Head of Mobile
Israel Mobile Summit, Tel Aviv, June 9th
