The App Revolution

Is your business ready to go mobile?

Who is This Chap?

•  @matthewadavid •  matthew.david@thea

ppbuilder.com •  G+ matthewadavid •  linkedin.com/in/

matthewdavid •  VP Sales &

Evangelism, JamPot

Pop Quiz

Do you have a smartphone?

Smartphones account for 5% of

total mobile market.

29 million small businesses in US

alone.

Only 500,000 mobile apps

available today.

Mobile is Mass Media

App Growth

0

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

1,400,000,000

2005

20

06

2007

20

08

2009

20

10

2011

20

12E

20

13E

20

14E

20

15E

New

Un

its

Source: KPCB

Mobile Outsells PC

PC

Mobile

0

50

100

150

200

250

300

350

400

Ap

p D

own

load

in B

illi

ons

Source - XYO Logic

App Downloads

Android

iTunes

Unique Apps in Leading App Stores

Today

0

100,000

200,000

300,000

400,000

500,000

600,000

iTunes Android Amazon Windows Phone

RIM Mac App Store

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

Est: 2015

Source - KPMG

The value of apps

Phone/Txt,  32%  

Email,  9%  

Web,  12%  

Apps,  47%  

Why an App-Xplosion

•  Social –  Twitter / Facebook –  Zynga / Groupon

•  Local –  Local Content –  Local Stores –  Local Communities

•  Mobile –  Mobile Data –  Immediate

Communication

“Mobile is clearly becoming a new way people shop…[eBay has] nearly tripled mobile year over year to nearly $2 Billion. In 2011, we expect to double to $4 Billion.”

John Donahue President & CEO, eBay

Engagement •  Reach

–  Global, Region, Local –  Low cost of entry

•  Targeting –  Notification Services –  GPS

•  Engagement –  Customer installs apps –  Customer is already engaged

•  Viral –  Twitter, Facebook –  Customer Recommendations

•  Transaction –  True 1:1 –  M-Markets 0%  

20%  

40%  

60%  

80%  

100%  

120%  

Reach  

TargeDng  

Engagement  

Viral  

TransacDon  

Who needs apps?

Customers • SME’s • Community Groups •  Individuals

Resellers • Marketing Agencies • Designers/Developers • OEM

Who needs apps?

Wayne Boyd As a racing car driver, Wayne uses TheAppBuilder to connect with his dynamic and active audience through the use of an image gallery, blog, Twitter feed and video channel via YouTube.

A Connected Individual

SpringVale Soccer Club Springvale Soccer Club can post fixtures, training updates and more via their news tab and use image galleries to show players, trophies and facilities to attract new players. Their YouTube channel featuring videos of drills and skills can allow players to work on their own ability away from the club.

A Community Group

Head Over Heels – Shoe Shop The app enables them to feature new, sale and exclusive products via image galleries, get their tweets on the latest brands out there and feature exclusive designer content via their YouTube Channel. Head Over Heels can incentivize the download of the app by communicating to customers that downloading and presenting the app when in store, they can avail of a 25% discount on products in one single visit.

A Forward Thinking Business

Technology Barrier

•  We want apps – but why are they expensive to build?

•  Different software •  Different hardware •  Different stores

Software

•  Apple – iOS •  Google – Android •  Microsoft – Windows Phone 7 •  RIM – Blackberry •  LOTS OF OTHERS

SmartPhones •  Apple •  Google •  Microsoft •  HTC •  RIM (kinda)

Tablets •  Apple, Apple, Apple •  Amazon •  Barnes & Noble •  Motorola

Optimizing for Mobile

•  Web sites must work on Mobile •  App Experience is different to Web site

– Apps are about value – Apps are personal

•  Mobile comes in many form factors: iPhone, Android Phone, iPad, Tablets…more coming every day

Apps PhoneGap

Appcelerator Adobe AIR

?

The bottom line: The future of content publication and distribution will be controlled by apps and app stores across dozens of different devices TheAppBuilder is the only solution that allows for easy app content creation and distribution to all leading app stores supporting all leading devices

TheAppBuilder is creating a revolution in app development for the mass market. It is simple, great value and quick to use.

Technology Overview

Architecture Overview

Cross Platform Editor Desktop, Mobile, Anywhere

Web Service API One method to rule them all

Cloud Services - Cross Compilation - App Store Publishing

HTML5 v Native - who cares? Produce HTML5 apps automatically from our app cloud Resolved issues with HTML5 (cross platform audio, manifest & off line storage) Working with Microsoft, Intel & W3C Presented our Cross Platform Mobile Development Paper at MobiCASE 2011

HTML5

TheAppBuilder so far…

Future Trends

•  More devices (Amazon Kindle Fire, B&N NOOK, Windows Phone 7, Windows 8 Tablet, BlackBerry)

•  More Affordable •  Faster •  Highly Personal •  Your Stuff in “the

cloud” •  Explosion of Apps

•  HTML5 ß Buzz Word Alert

•  NFC •  Tipping Point : 50% of

the global population •  SoLoMo •  Gamification •  Your work, on your

schedule, at your location

Questions?

•  @matthewadavid •  matthew.david@theappbuilder.com •  G+ matthewadavid •  linkedin.com/in/matthewdavid

Smart TV Deployed our apps onto the Samsung SMART TV Platform. We received brilliant feedback – “one of only four companies on this planet to have figured this out” with no documentation or help