2015 was the Year of the Goat where we asked attendees to overcome their in-

ternal resistances.

2016 marks the Year of the Monkey, an animal which is curious and playful.

PERSONALITY

ORGANISATION

EXECUTION

28. - 30. April 2017

33 MONKEYS INNOVATION RETREAT

APPLY NOW

http://yotm.kei-pulse.com/GIVE US FEEDBACK:

START ThE FIRE - WAKE UP YOUR ROOSTER SPIRIT!

hOW TO ThINK AND ACT LIKE FACEBOOK AND TESLA

Principle 1: Purpose before Profit

„My interest in life comes from setting

myself huge, apparently unachievable challenges and trying to rise above

them.“

Sir Richard Branson

On launching Tesla Motors and SpaceX:

„It wasn’t a question of profit versus non-profit. It was how do we live?“

Elon Musk

Principle 2: Leveraging the secrets of Psychology

What do chocolate and facebook have in common?

Dopamine.Engineering Addiction

Seven out of ten people check Facebook before going to sleep.

20% of those surveyed admitted they‘ve actually stopped having sex to check an incoming text

Principle 3: Think like an API -Engineering an Eco-System

THINK LIKE AN API - INTERFACE TO THE EXTERNAL WORLD

2008: Facebook opened their API for developers. This changed the entire game for the platform.

TESLA GOES OPEN SOURCE

Elon Musk releases patents to ‘Good Faith’ Use

Principle 4: Software first

Principle 5: Agile like a Guerilla-Unit

FLEXIBLE PROCESSES: THAT‘S HOW CHAMPIONS PLAy

AS YOU START TO WALK OUT ON ThE WAY, ThE WAY APPEARS.

RUMI