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The 4 Pillars of Motivation. Tips for improving your loyalty and incentive programs.
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THE FOUR PILLARS OF MOTIVATION
Atten
tion
Goa
l Com
mitm
ent
Feed
back
Rew
ard
THE FOUR PILLARS OF MOTIVATION
Atten
tion
Goa
l Com
mitm
ent
Feed
back
Rew
ard
Most programs start here
“People will forget what you said.People will forget what you did.But people will never forget how
you made them feel.”Maya Angelou
Atten
tion
Goa
l Com
mitm
ent
Feed
back
Rew
ardFrustration
Atten
tion
Goa
l Com
mitm
ent
Feed
back
Rew
ard
Confusion
Atten
tion
Goa
l Com
mitm
ent
Feed
back
Rew
ard
Disappointment
Atten
tion
Goa
l Co
mm
itmen
t
Feed
back
Rew
ard
Apathy
Atten
tion
Goa
l Co
mm
itmen
t
Feed
back
Rew
ard
Waste
Atten
tion
Goa
l Com
mitm
ent
Feed
back
Rew
ard
Success
Key takeaway #1
Your attention strategy
needs success metrics
Key takeaway #2
Goal-Setting & Feedback
are interconnected
Key takeaway #3
Rewards without behavior change
= waste of marketing spend
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