Thailand Business with the Cloud Service

Assoc. Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute28 June 2013

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Hype or Real?

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Hype or Real?

4Source : http://thumbsup.in.th/

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Smartphone shipment in 2013 is estimated at

7.3 million units [IDC]

Smartphone/Tablet Shipment 2013

In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million

Tablets expected to be shipped[IDC]

6Source: Alexa

Top Web Sites

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2013Mobile will become the most common

way of accessing the Internet

Source :Trending the future: Mobile Trends 2011

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Welcome toThe Post-PC Era

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Cloud Computing Smartphone 3G/4G Wireless Broadband

Eye-Tracking Augmented Reality Social Networking

3D Printing Autonomous Car

Current Technologies That Will Shape Our Future

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The Internet of Things

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Cloud Computing is already here!

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Cloud ComputingDefinition

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Cloud Computing changeIT as electricity industry

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Comparison of Traditional Marketing solutions with Cloud Marketing..

Traditional MarketingSolution (on Premise)

Cloud Marketing (as a Service)

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Three layers of Cloud services

Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/

17Source : http://acloudyplace.com/

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Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/

Deployment Models

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Impacts!

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Change! In IT Industry

It's not just a platform change. You can't charge the same amount.It's changing your world.

Source : 3 ways big software companies may fail in the cloud:

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Amazon Web Services

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Dropbox

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IaaS Impacts!

Local data centers will provide cloud services

IaaS is not just a normal hosting; it requires large investment on a data center.

Different architecture and business model.

Fewer large cloud data center in ASEAN will survive

Need to compete with big giants; Amazon, Google, Oracle, etc.

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PaaS Impacts!

Software development will shift toward the cloud.

Software company may develop their applications on public IaaS/Paas; Microsoft Azure, Google App Engines, Heroku, Amzaon S3

Require new skills

Opportunity to sell aboard.

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Cloud PaaS

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SaaS Impacts !

Borderless

Software business model with change from licensing model to subscription (pay as you go)

Opportunity for SME : Cheaper software?

Software runs anywhere, anytime, any device

Users can buy/ use software from anywhere without knowing the origin as long as they connected to the Internet

Less customer loyalty

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Cloud Computing : SaaS

Gmail

Google Apps

Dropbox

Salesforce.com

Zoho

Microsoft Office 365

Etc.

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Source : Forrester Research:2012

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Source : Gartner March 2013

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Top 10 Cloud Computing Provider 2012

#1 #2 #3

#4 #5 #6

#7 #8 #9 #10Source: SearchCloudComputing.com

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Cloud ServicesIn Thailand

38Infrastructor Providers

IaaS Providers

PaaS Providers

SaaS Providers

Cloudcommunity

Gov.Agency

Thailand Cloud EcoSystem

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IaaS

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SaaS

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Innova Software

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Cloud Community in Thailand

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มูลค่าปี 2556 ประมาณ 2,220 - 2,330 ล้านบาท หรือคิดเป็นอัตราการเติบโตประมาณ 16.7% - 22.1%

Cloud Market Thailand

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Cloud Maturity Level

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Cloud Maturity in Thailand

SaaS– Most solutions are in Level 1 (Web application,

but change business model)

– Few are in level 3, and deploy on full cloud platforms.

– More international solutions (Salesforce, Microsoft)

Users– Large free clouds consumption.

– SMEs start to explore Cloud.

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Cloud Maturity in Thailand

IaaS– Most data centers are in Level 1 (Visualization

and Server Consolidation)

– Some are now in Level 3

– Many large enterprises focus on building a private cloud

PaaS– No provider in Thailand

– Many ISVs now migrate to Azure, Amazon

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ACCA: Cloud Readiness Index 2012

Source : Asia Cloud Computing Association: Octberber 2012

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ACCA: Thailand Rank 13

Deficiencies in infrastructure, in particular international connectivity, broadband quality and power grid stability.

While it scored relatively well in business sophistication and freedom of access to information, it ranked last in data sovereignty.

Recommendation: Apart from the urgent need to improve the infrastructure, we also recommend the re-examination of data privacy and sovereignty laws, two of its lowest- scoring indices.

51Source : BSA GlobalCloud Computing Scorecard: Mar 2013

BSA GlobalCloud Computing Scorecard

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BSA: Thailand Rank 23

Thailand has implemented comprehensive cybercrime legislation

Thailand also has good laws in place for electronic commerce and electronic signatures.

has no privacy laws in place, and this is a major weakness.

intellectual property laws also require significant updating and expansion, as they do not currently cover rights management information, technical protection measures, or anti-circumvention.

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Issues of Cloud Services in Thailand

Lack of awareness // Misunderstanding about Cloud Computing

Security issue

Low Broadband/Internet Access

Data Protection

Limited Cloud Service Providers; both SaaS (Application) and IaaS (Data Center)

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Cloud Opportunity in Thailand

Large number of smartphones and tablets shipment.

Large Enterprise start to invest in private cloud.

Public cloud services especially IaaS is in high demand.

Data Centers in Thailand start to offer IaaS

ISVs explore SaaS

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Opportunities for Software Industry

Less investment for startup

Physical location is not a constraint: Cloud is borderless.

Faster time to market > Innovation

Wider distribution channel

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Prediction: IaaS

Large enterprise will implement private clouds.

Internet Data Center amd Telco will provide public IaaS.

Expanding of 3G and broadband will booth IaaS revenue.

SME will host there servers on public IaaS either local or international providers.

Government agencies will provide their own IaaS.

DRC pooling will leverage cloud IaaS.

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Prediction: PaaS

There will be no local PaaS in Thailand.

Most developers / software house in Thailand will use international PaaS.

Revenue for PaaS from Thai consumers still low due to lack of development skills.

Microsoft Azure may be the only vendor that support PaaS users in Thailand.

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Prediction: SaaS

Explosion of smartphones/tablets in Thailand will booth SaaS demands.

3G services will support usage of SaaS.

Enterprise / workers will be more mobility.

SMEs need more SaaS solitions.

More local software companies will provide SaaS

Salesforce, Google Apps, Microsft Office 365 will be major vendors in Thailand

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IaaS Providers

• Large enterprise will implement private clouds.

• Internet Data Center amd Telco will provide public IaaS.

• Expanding of 3G and broadband will booth IaaS revenue.

• SME will host there servers on public IaaS either local or international providers.

• Government agencies will provide their own IaaS.

• DRC pooling will leverage cloud IaaS.

PaaS Providers

• There will be no local PaaS in Thailand.

• Most developers / software house in Thailand will use international PaaS.

• Revenue for PaaS from Thai consumers still low due to lack of development skills.

• Microsoft Azure may be the only vendor that support PaaS users in Thailand.

SaaS Providers

• Explosion of smartphones/tablets in Thailand will booth SaaS demands.

• 3G services will support usage of SaaS.

• Enterprise / workers will be more mobility.

• SMEs need more SaaS solitions.

• More local software companies will provide SaaS

• Salesforce, Google Apps, Microsft Office 365 will be major vendors in Thailand.

60www.bangkoktechnologyforum.com

61www.bangkoktechnologyforum.com

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Thank you

thanachart@imcinstitute.comwww.facebook.com/imcinstitutewww.slideshare.net/imcinstitute