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Text4baby Enrollment Data Access: Outreach Partner
TrainingMay 30, 2012
Webinar Agenda
1. Goal for access: Driving enrollment2. Process for obtaining access3. Instructions for logging in4. Data definitions5. Instructions for basic analysis in Excel6. Q&A
Webinar Agenda
Goal: By obtaining access to zip-level enrollment data, partners will be able to:
1) Assess enrollment for their communities, including analyzing enrollment in particularly high-risk areas.
2) View, in real-time, how specific outreach initiatives and marketing efforts are impacting enrollment.
3) Use real-time feedback to enhance outreach efforts to drive enrollment in text4baby.
ProcessIf you… Submitted a Data Use Agreement, via fax or email, in the last
week, you will receive an email from [email protected] within the next week containing instructions and credentials.
Submitted a DUA sometime before the last two weeks and have NOT RECEIVED an email with instructions and log-in credentials, please email [email protected]
Are looking to conduct a formal evaluation on text4baby and need more data than available to you now, please contact Jessica for a Data Request Form. There is a separate process for these requests.
URL: https://text4baby.voxiva.net/text4baby/
Gives total ever enrollment for this state. If filters are added (e.g., to show only people
in Philadelphia or only Active users), this number will change and reflect the total for
that specific category. Partner can filter down to the zip code level, and can filter on
multiple variables at once.
To protect user PHI, zip codes are not
shown if there are 5 or fewer users in that
zip
Gives total enrollment across all states (national-level)
via the web since 7/7/2011 . Must use filter function to get
total number of users who enrolled via the web from your state
since 7/7/2011.
Gives the URL that was used to enroll. URLs such as this one: http://
www.text4baby.org/index.php/sign-up-widget?url=santaclaracounty
indicate the user enrolled using an enrollment button that has been placed
on an Outreach Partner website.
Data Definitions: Unique User
Unique User An individual who has completed an enrollment form (SMS or
web) using a unique phone number. There will only be one Unique User in text4baby associated
with a unique phone number.
Data Definitions: Enrollment Date
The date that a Unique User first enrolled in the text4baby program, via text or web.
This is a date value in the format (Mon DD, YYYY) with timestamp in EST.
Data Definitions: ProtocolThe message protocol that the Unique User is enrolled in is based on either the due date or birth date provided during the most recent interaction with the system.
If the date provided is in the past (relative to date of enrollment or update), it is considered a birth date and user is enrolled in the New Baby protocol. If the date is in the future (relative to date of enrollment or update), it is considered a due date and user is enrolled in the Pregnancy protocol. The date provided cannot be more than 9 months in the future (for Pregnancy) or more than 12 months in the past (for New Baby), or an error message is sent during enrollment. A user cannot enroll without a valid date.
Value can be “Pregnancy” or “New Baby.” This is a text value. Note: If the user is cancelled, the value displayed will reflect the protocol the user was in when they cancelled. This value is present for all Unique Users since program launch (2/2/2010).
Data Definitions: StatusThis is the current status of the user at that point in time. Values can be:• Active: User is currently being sent messages in a
protocol OR user has completed a protocol, defined as follows:
For Pregnancy: User reaches and/or passes the most recent Due Date provided without cancelling.For New Baby: User reaches baby’s first birthday (calculated as 1 year from most recent Birth Date provided) without cancelling.
• Cancelled: User has texted in the word STOP (has opted out of the service).
Data Definitions: Language
The message protocol the Unique User is enrolled in based on the keyword (BABY for English and BEBE for Spanish) submitted during the most recent interaction with the system. If the Unique User has a status of Cancelled, this represents the language protocol they were in upon most recent cancellation. Value is English or Spanish. This is a text value.All English protocol messages are provided in English. All Spanish protocol messages are provided in Spanish.This value is present for all Unique Users since program launch (2/2/2010).
Data Definitions: Type*New*The type of text4baby user reported by the Unique User during enrollment (web or SMS). Options include: (1) Pregnant, (2) New Mom, (3) Dad/Parent, (4) Relative/Friend, and (5) Healthcare Provider/Observer.
This question was implemented starting with users who enrolled on 2/29/2012. Please note that these data may be shown for some users who have Enrollment Dates prior to 2/29/2012 if they quit the service and re-enrolled after 2/29/2012; this is because upon subsequent enrollment, they would have in fact been asked this question.
Data Definitions: Zip Code
The five-digit zip code value that a Unique User entered during first enrollment.
This data must be entered in five-digit format for a user to complete registration and enroll in text4baby.
This is a numeric value. (Note: formatting errors in Excel may cause the number to appear as a four-digit value if it begins with or ends with “0”. Please format the cell to “Special – Zip Code”.)
Note: For zip codes in which there are five or fewer enrollees, the zip code value will be hidden. This is to meet requirements around protecting the Personal Health Information of the users.
Data Definitions: Referring URL*NEW*Referring URL captures the URL used by Unique Users who enroll in text4baby via the web. If no URL is displayed then the Unique User enrolled in text4baby via SMS (not via the web). These data are only available for users who enrolled on or after 7/7/2011.
Values can be:• http://text4baby.org/ = A Unique User who enrolled using the
shadow box on the text4baby website.• http://www.text4baby.org/index.php/sign-up?url= A Unique User
who enrolled using the enrollment button on the text4baby website.
• http://www.text4baby.org/index.php/sign-up?url= [insert Outreach Partner website URL] = A Unique User who enrolled using an enrollment button that has been placed on an Outreach Partner website.
North Carolina Promotional Efforts
Date (January 1, 2011 through August 11, 2011)
Number of New Unique Users
NC moved from 28th place in the State Contest on 7/19 to 1st on 8/29 In the week from 7/26 to 8/2, 451 people in NC enrolled; for the week between 7/19 and 7/26, only 110 people enrolled in NC. This is an increase of 400%. Enrollment spikes were concentrated around specific times, corresponding with when the PSAs were being shown.
PSAs launch 7/26/11
Q&A and Contact
Contact Instructions and Information:Please contact Jessica Bushar at [email protected] only for requests and questions regarding data.
Please contact your account manager, per the chart below for all other questions related to the program, including for promotional materials. If you are ever unsure who to contact, please email [email protected] and we will route your request.
Lindsay [email protected]
Kathleen [email protected]
Luisa [email protected]
ConnecticutDelawareGeorgiaIdaho
IndianaKansas
MinnesotaMontanaNevada
New HampshireNorth CarolinaNorth Dakota
OhioRhode IslandSouth Dakota
UtahWashington
West Virginia
AlaskaCalifornia
IllinoisKentuckyLouisiana
MaineMarylandMichiganMissouriNebraska
New JerseyNew YorkOklahoma
OregonVermont
WisconsinWyoming
AlabamaArizona
ArkansasColorado
Washington D.C.FloridaHawaiiIowa
MassachusettsMississippi
New MexicoPennsylvania
Puerto Rico & US territoriesSouth Carolina
TennesseeTexas
Virginia
