Texas State Bar 2010 - So What Do I Do Now?

www.geeklawblog.com 3G

So What Do I Do Now?Three Geeks and

A Law Blog

Toby Brown | Greg Lambert | Lisa Salazar


3 Geeks and A Law Blogwww.geeklawblog.com

Toby Brownwww.linkedin.com/in/tobinbrown

[email protected]

@gnawledge

Greg Lambertwww.linkedin.com/in/grlambert

[email protected]@glambert

Lisa Salazarwww.linkedin.com/in/lisasalazar

[email protected]

@lihsa

http://www.linkedin.com/home?trk=hb_logo

https://twitter.com/

http://www.abajournal.com/blawg100/2009/tech






2009: $4,000 (20% discount)

2010:$4,000 AFA (fixed fee)

2008:$5,000 (hourly rate)

$3,500 20 hours

$2,800 16 hours $1,200

$1,500$3,500 20 hours

$500

Internal Costs Market Price

The New Technology Focus

Income

Tech Push


The Money Part


Alternative Fees

adverselling.typepad.com


AFAs and LPM


Legal Project Management


FormsGoogle search for “legal forms” returns about 55,600,000 hits

One-Off Standardized Systematized Packaged Commoditized


Document AssemblyRapidDocs



Expert Systems Orrick Herrington’s

Start-up Toolkithttp://www.orrick.com/practices/corporate/emergingCompanies/startup/index.asp



e-VendorPackaged services so commonplace as to have low market value individually, but significant value in the aggregate.



Going Mobile


iPad



BB Shortcuts in Email Messages

• Space: move down a full page• Shift/space: move up a full page• T: move to top of list• B: move to bottom of list• N: move to next date• P: move to previous date• J: move to next related message• K: move to previous one


Timekeeping Tools

• Great options for tracking time while on the road– DTE InHand– BizTrackIt– MyTimesheet– Time and Expense


The Law Pod – Fed’l Rules Series


Dictation on the Run


HooteSuite


Paper.li



Documents to Go

• View, edit and create MS Word, Excel and PowerPoint documents


EverNote

• Capture and save all your ideas, things you see, things you read…all in one place on the web.


Practicing in the Cloudaka The Virtual Office

• Skype• WestLawNext

– For small firms• E-Discovery

– $$$


Web-Based Software

Cloud Computing

SaaSWeb Apps

Hosted Apps


Google Docs and Buzz


Deal Roadmaps:

Practice notes “How-to" guides

Documents and clausesAnnotated - with drafting guidance.

ChecklistsChecklists, flowcharts and timetables

Legal updates

Material updated continuously by PSLs

Search Field

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2

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Practical Law CompanyCloud-Based Content


Outsourcing Staff?

• Legal Process Outsourcing (LPO)• Consortiums• Wilmer Hale


The Funnel

Marketing 101



Develop a Sound SocialMedia Policy


Social Media ObsessionDo you check/update Twitter/Facebook first thing in the morning?


Social Media ObsessionCan you be interrupted by an electronic message at any time?


CLIENTSCLIENTSLAW FIRMLAW FIRMADS&

PR

MEDIA


CLIENTSCLIENTS

content

content

content

content

content

content

content

content

content

content

content

content

content

content

content

LAW FIRMLAW FIRM






LinkedIn Apps, APIs and Widgets

• Travel• Amazon• Huddle Workspaces• Polls• Events• Google Presentations• Company Profile• Individual Profile


What You Post Now could be Exh. A Tomorrow

• Ray v. Lincoln Elec. Co.• Plaintiff alleged total disability resulting

from a product defect• Defense found photo of Ray racing high-

powered speedboats on Facebook• Dism’d, with prejudice


Video Matters

• Improves comprehension

• Speeds up buying decisions

• Achieves greater branding


Web 3.0 – the Internet of Things

• Interactions between people and things– Twitter’s Big Ben– Mattel’s Barbie now

has an online presence

– FedEx’s real-time tracking


Location Marketing


Augmented Reality


Harvard Business Review Studies Houston’s Dessert Gallery

• Analyzed Facebook Make-Over

• Result: Facebook Fans were Dessert Gallery’s best customers

• WHY??– Spent same $$ but

increased WOM– increased store visits


Interactive Chat

• Increased conversions

• Increased average order value

• Reduced cancel and return rate

• Increased number of orders placed by returning customers


Bar Rules Matter


3 Geeks and A Law Blogwww.geeklawblog.com

Toby Brownwww.linkedin.com/in/tobinbrown

[email protected]

@gnawledge

Greg Lambertwww.linkedin.com/in/grlambert

[email protected]@glambert

Lisa Salazarwww.linkedin.com/in/lisasalazar

[email protected]

@lihsa