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The territory digital mediator (TDM or Animateur numérique de territoire in french) is a training for tourist offices employees. The program want help all the localtourism stakeholders to be more efficient on the web. After the traing of 70 hours, a TDM can organize some worshops, and support etourism projects. The program "TDM" is born in Aquitaine region, and it's now a national program. I had this speech on december 2013 10th for the european project Ecoop in Bordeaux.
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Anima&on Numérique de Territoire Territory Digital Mediator
JEAN-‐LUC BOULIN
Director MOPA : Mission des Offices de Tourisme et Pays Touris@ques d’Aquitaine Board Member Offices de Tourisme de France and chairman for Prospec@ve CommiIee Editor Blog Etourisme.info
5 MISSIONS SUPPORT
• Professionaliza@on of localtourism stakeholders
• Tourist organiza@on of territories • Development of eTourism
• Local Gastronomy development
• Support of quality ini@a@ves
Regional network
185 Offices de tourisme
25 Pays touris&ques
700 Employees
Web is evolving fast, very fast
Difficulty for tourism
professionals to adapt
Risk of digital divide
Why TDM? (territory digital mediator)
2009 : report about online marke&ng in Aquitaine
60% of accommoda&ons
are not sold online
Problem of compe&&vity
Why TDM? (territory digital mediator)
TDM, an idea, a new func&on
Un nouveau rôle pour l’office de tourisme
New role for DMO (des&na&on management organisa&on) = support tourism business
Support local tourism stakeholders to be more efficient on the web
How growed TDM…
Début 2010
First class in Aquitaine Juillet 2010
The program is developped in several
coun&es Début 2011
The program is managed by Offices de Tourisme de France ®
Methodological tools
Diagnosis, ac&on plan, evalua&on
A large part of anima&on Know your network, communicate, facilitate
A piece of web
Tools, cura&on
TDM : training program
TDM Class…
TDM, the na&onal network
More than 800 trainees or training
21 regions involved
A powerfull network
What are doing TDM?
Un nouveau rôle pour l’office de tourisme Worshop for tourism local stakeholders
Support for etourism projects
What are doing TDM?
Un nouveau rôle pour l’office de tourisme
And, now, media&on for visitors and habitants
Digital in TIC
From DMO managers
I didn’t realise the necessity of media&on
From DMO managers
The QR Codes and the app…
Projects for TDM Les bulles numériques
Digital Moments Special shorts trainings for tourists, visitors and habitants Two hours to discover how spend beIer holidays with my tablet and/or my smartphone
Thank you
Ecoop – SV Gironde – Dec 2013
@JeanLucBoulin