24
Anima&on Numérique de Territoire Territory Digital Mediator

Territory Digital Mediator

Embed Size (px)

DESCRIPTION

The territory digital mediator (TDM or Animateur numérique de territoire in french) is a training for tourist offices employees. The program want help all the localtourism stakeholders to be more efficient on the web. After the traing of 70 hours, a TDM can organize some worshops, and support etourism projects. The program "TDM" is born in Aquitaine region, and it's now a national program. I had this speech on december 2013 10th for the european project Ecoop in Bordeaux.

Citation preview

Page 1: Territory Digital Mediator

Anima&on  Numérique  de  Territoire  Territory  Digital  Mediator  

Page 2: Territory Digital Mediator

 JEAN-­‐LUC  BOULIN    

 Director  MOPA  :  Mission  des  Offices  de  Tourisme  et  Pays  Touris@ques  d’Aquitaine  Board  Member  Offices  de  Tourisme  de  France  and  chairman  for  Prospec@ve  CommiIee  Editor  Blog  Etourisme.info  

   

Page 3: Territory Digital Mediator

5  MISSIONS  SUPPORT    

•       Professionaliza@on  of  localtourism  stakeholders  

•     Tourist  organiza@on  of  territories  •     Development  of  eTourism  

•     Local  Gastronomy  development  

•     Support  of  quality  ini@a@ves  

Page 4: Territory Digital Mediator

Regional  network    

185  Offices  de  tourisme  

25  Pays  touris&ques  

700  Employees  

Page 5: Territory Digital Mediator

Web  is  evolving  fast,  very  fast  

Difficulty  for  tourism  

professionals  to  adapt  

Risk  of  digital  divide  

Why  TDM?    (territory  digital  mediator)  

Page 6: Territory Digital Mediator

2009  :  report  about  online  marke&ng  in  Aquitaine  

60%  of  accommoda&ons  

are  not  sold  online    

Problem  of  compe&&vity  

Why  TDM?  (territory  digital  mediator)  

Page 7: Territory Digital Mediator

TDM,  an  idea,  a  new  func&on  

Un  nouveau  rôle  pour  l’office  de  tourisme  

New  role  for  DMO  (des&na&on  management  organisa&on)  =  support  tourism  business  

Support  local  tourism  stakeholders  to  be  more  efficient  on  the  web  

Page 8: Territory Digital Mediator

How  growed  TDM…  

Début  2010  

First  class  in  Aquitaine     Juillet  2010  

The  program  is  developped  in  several  

coun&es  Début  2011  

The  program  is  managed  by  Offices  de  Tourisme  de  France  ®  

Page 9: Territory Digital Mediator

Methodological  tools  

Diagnosis,  ac&on  plan,  evalua&on  

A  large  part  of  anima&on  Know  your  network,  communicate,  facilitate  

A  piece  of  web  

Tools,  cura&on  

TDM  :  training  program  

Page 10: Territory Digital Mediator

TDM  Class…  

Page 11: Territory Digital Mediator

TDM,  the  na&onal  network  

 

More  than  800  trainees  or  training  

21  regions  involved  

A  powerfull  network  

 

Page 12: Territory Digital Mediator

What  are  doing  TDM?  

Un  nouveau  rôle  pour  l’office  de  tourisme  Worshop  for  tourism  local  stakeholders  

Support  for  etourism  projects  

Page 13: Territory Digital Mediator

What  are  doing  TDM?  

Un  nouveau  rôle  pour  l’office  de  tourisme  

Page 14: Territory Digital Mediator
Page 15: Territory Digital Mediator
Page 16: Territory Digital Mediator
Page 17: Territory Digital Mediator
Page 18: Territory Digital Mediator

And,  now,  media&on  for    visitors  and  habitants  

 

Page 19: Territory Digital Mediator

Digital  in  TIC  

Page 20: Territory Digital Mediator

From  DMO  managers  

I  didn’t  realise  the  necessity  of  media&on  

Page 21: Territory Digital Mediator

From  DMO  managers  

The  QR  Codes  and  the  app…  

Page 22: Territory Digital Mediator

Projects  for  TDM  Les  bulles  numériques  

Digital  Moments    Special  shorts  trainings  for  tourists,  visitors  and  habitants    Two  hours    to  discover  how  spend  beIer  holidays  with  my  tablet  and/or  my  smartphone    

Page 23: Territory Digital Mediator

Thank  you  

Ecoop  –  SV  Gironde  –  Dec  2013    

@JeanLucBoulin    

Page 24: Territory Digital Mediator