Tero peltola iamot2012_presentation

Social Media Technologies and Cross-Functional Communications:

Theoretical Framework

Tero Peltola and prof. Saku Mäkinen

CITER - Center for Innovation and Technology Research

Department of Industrial ManagementTampere University of Technology

P.O. Box 541, FI-33101, Tampere, FINLAND

Outline

Motivation Related literatureMethodsConceptual model

Tero Peltola / www.tut.fi/citer 19.3.2012

Tero Peltola / www.tut.fi/citer

http://wiredprworks.com/social-media-marketing/how-gray-is-social-networking/#

Social Media in the study context

Social media:

Sharing virtually ideas and knowledge to people in public or in a restricted group, but you cannot determine in advance who will notice the post. Still, any of those people can share it further. Dialogue is possible, and people can join or ignore the discussion.

Social media technologies:

Application that uses social media technology provides virtual environment where benefits of social media can be utilized. Using the application requires a profile for identification.


End of motivation


Related literature

Evaluation & screening for ideas(such as Cooper, Kleinsschmidt, Adams)

Cross-functional communication(such as Koen, Adams, Moenart)

Knowledge management in the context of idea selection and transfer

(such as Zahra, George, Verworn)

Social media technologies as the part of new product development

(such as Vuori, Bertoni, Jussila)


Methods

Synthesizing accepted understandings and mechanisms relating new product development and introducing virtual communities into the same model


The impact of social media technologies on NPD success-rate


In-TeamCommunication

Cross-FunctionalCommunication

External Parties’Communication

FFEeffectiveness

FFEefficiency

NPDSuccess-rate

Social MediaTechnologies

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Thank you

http://fi.linkedin.com/in/teropeltola