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User Experience Professionals Association (UXPA)

Monthly webinars User Experience Magazine

The Journal of Usability Studies

Visit www.uxpa.org for more info about the conference, webinars, and

other UX resources!

Annual Conference in Toronto, Canada June 5 – 8, 2017

uxpa2017.org

Telling App Stories: Empathy as User Task With Madeline Coven

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Telling App StoriesEmpathy as User Task

Madeline Coven

Parts of Empathy!

•  Motivation!

•  Engagement!

•  Stimulus (input)!

•  Reaction (output)!

•  Action (hopefully)!

Motivation!Why are users interested, and how can we make them

interested?!

Engagement!How can we get users to enter the experience?!

Stimulus!What are users seeing?!

Reaction!How will users feel during the experience?!

Action!How can we invite users to act on empathy?!

Stories and Archetypes!

•  Stories are presentations of events with characters and plot!

•  Archetypes are patterns of social role, form, etc. with innate appeal!

Nudges!

•  Subtle design decisions!

•  Like automatically registering voters !

•  Lidwell, Universal Design Principles!

Mental Model Diagram!Picture Credit!

Byrom, L. (Sept. 24, 2012). How To Design Mental Models That Create a Superior User Experience. [Blog post]. Retrieved from https://blog.crazyegg.com/2012/09/24/how-to-design-mental-models/!

Not Invented Here!

•  People tend to dislike outgroup ideas!

•  The idea of empathy as change can politically divide people!

Look at your downloaded copy of the US Holocaust Museum app. To what extent do you think it opens itself to user engagement in other people’s stories? Email madelinecoven@gmail.com with comments on any or all questions. Feel free to ask questions as

well.

Works Cited!•  Allman, J.M., et al. (2010). The von Economo neurons in frontoinsular and anterior cingulate cortex in great apes and

humans. Brain Structure and Function, 214(5-6), 495-517. Retrieved from link.springer.com/article.!

•  Augustine, J.R. (1996). Circuitry and functional aspects of the insular lobe in primates including humans. Brain Research Reviews 22(1996) 229-244. Retrieved from www.cs.phs.uoa.gr/.!

•  Baron-Cohen, S. (2011). The science of evil: on empathy and the origins of cruelty. New York, NY: Basic Books.!

•  Catani, M., and M.T. de Schotten. (2012). Atlas of human brain connections. New York, NY: Oxford University Press.!

•  Iacoboni, M. (2005). Neural mechanisms of imitation. Current Opinion in Neurobiology, 2005(15) 632-637. doi 10 .1016/j.conb.2005 .10.010.!

•  Lidwell, W., et al. (2015). The pocket universal principles of design. Beverly, MA: Rockport Publishers.!

•  Martin, B., and B. Hanington. (2012). Universal methods of design. Beverly, MA: Rockport Publishers.!

•  Parkinson, C., and T. Wheatley. (2014). Relating anatomical and social connectivity: white matter microstructure predicts emotional empathy. Cerebral Cortex, 24(3), 614-625. Retrieved from sites.google.com/site/carolynparkinson/publications.!

•  Smith, J.A. (Jun. 8, 2016). The science of the story [Blog post]. Greater Good: The Science of a Meaningful Life. Retrieved from http://greatergood.berkeley.edu/article/item/science_of_the_story.!

•  United States Holocaust Memorial Museum. (2016). Visit USHMM (Version 1.4.9.0) [Mobile application software]. Retrieved from http://itunes.apple.com.!

UserZoom at a Glance

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